Doug Lang
Charlotte, North Carolina,United States
Find Doug Lang's Email
Find Doug Lang’s PhoneDoug Lang's Overview
Doug Lang is a seasoned and results-oriented marketing executive with extensive experience in the enterprise software and technology industry. He has a strong track record of developing and executing successful go-to-market strategies, driving demand generation, and building high-performing marketing teams. Doug is known for his expertise in product marketing, strategic positioning, and market leadership, particularly in areas like cloud computing, application performance management, AI, and automation. He has held key leadership roles at prominent technology companies, consistently contributing to their growth and market success.
Professional Summary
Doug Lang's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Strategic Marketing Leadership at Turbonomic (acquired by IBM)
As a key marketing leader at Turbonomic, Doug played a crucial role in defining and executing the company's marketing strategy, significantly contributing to its rapid growth in the Application Resource Management (ARM) and FinOps space. His efforts were instrumental in positioning Turbonomic as a market leader, ultimately leading to its successful acquisition by IBM for a reported $1.5B-$2B.
Driving Product Marketing for IBM Post-Acquisition
Following Turbonomic's acquisition by IBM, Doug continued to lead product marketing efforts, focusing on integrating Turbonomic's capabilities into IBM's broader portfolio, particularly within IBM Cloud and AI Ops. He helped articulate the value proposition to a wider enterprise audience and ensured a smooth transition and continued market momentum.
Product Marketing Influence at Red Hat
During his tenure at Red Hat, Doug was instrumental in leading product marketing for key solutions, including significant contributions to the go-to-market strategy for Red Hat OpenShift. He helped establish and grow its market presence as a leading enterprise Kubernetes platform, effectively communicating its value to developers and IT operations.
Marketing Leadership at Netezza (acquired by IBM)
Prior to other roles, Doug served as VP of Marketing at Netezza, a pioneer in data warehouse appliances. He was responsible for global marketing efforts, contributing to Netezza's strong market position and brand recognition, which played a part in its eventual acquisition by IBM.
Educational Background
Buying Intent Signals for Doug Lang
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users.
Highperformr's free tools for company research
Find contact info
Get verified emails, phone numbers, and LinkedIn profile details
Find similar contacts
Discover contacts with similar roles, seniority, or companies
Perform deep contact research
Uncover insights like skills, work history, social links, and more
Discover, research and enrich contacts with Highperformr — Smarter, Faster
Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.
Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.
- Track signals like job change, promotion, and LinkedIn activity
- Enrich contacts with verified email, phone, and social data instantly
- Automate enrichment and updates with powerful workflows
- Sync enriched contact info directly into your CRM and tools
Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.
Thousands of companies, including, are just a search away.