Donovan Perkins is a highly skilled and results-oriented data professional with a Master of Science in Business Analytics (MSBA). He possesses over 7 years of experience in leveraging advanced analytics, machine learning, and data visualization techniques to drive strategic business decisions and uncover actionable insights. Donovan is adept at translating complex datasets into clear, concise narratives for both technical and non-technical stakeholders. His expertise spans across various domains including predictive modeling, customer segmentation, A/B testing, and performance metrics optimization. He is passionate about using data to solve challenging business problems and foster innovation.
Donovan Perkins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the design and implementation of a predictive CLV model, which improved customer retention strategies and led to a 15% increase in targeted marketing ROI.
Analyzed supply chain data to identify inefficiencies, resulting in recommendations that reduced operational costs by 10% and improved delivery times by 5%.
Co-authored and published a paper in a peer-reviewed journal discussing novel applications of predictive analytics for enhancing customer experience in online retail, based on work from his MSBA capstone project.
Developed a framework for prioritizing new product features based on user data analysis and A/B testing results, significantly improving user engagement metrics for key product lines.
Wake Forest University - Year 2020
North Carolina State University - Year 2013
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Bank of America Corporation is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better through the power of every connection, offering services such as checking and savings accounts, credit cards, mortgages, auto loans, investment products, and wealth management advice. It operates extensively across the United States and also has operations in more than 35 other countries.
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