Don Brett
Atlanta, Georgia,United States
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Don Brett, widely recognized in the industry as 'eCommerce Brett', is a visionary leader and strategist with nearly two decades of extensive experience in driving growth and innovation within the eCommerce landscape. He possesses a deep understanding of online retail dynamics, from customer acquisition and digital marketing to platform architecture, supply chain optimization, and user experience design. Don is known for his data-driven approach, leveraging analytics to uncover insights and opportunities that translate into significant revenue uplift and market share expansion. He has a strong track record of building and scaling successful eCommerce businesses, transforming traditional retail operations into digital powerhouses, and advising both startups and established enterprises on navigating the complexities of the digital marketplace. Passionate about the future of commerce, Don is a vocal advocate for adopting emerging technologies like AI, headless commerce, and omnichannel strategies to create seamless and personalized customer journeys.
Professional Summary
Don Brett's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led 5x Revenue Growth for Global Retailer
Spearheaded the digital transformation and eCommerce strategy for a multinational retail brand, resulting in a 500% increase in online revenue over a 4-year period through platform modernization, international market expansion, and enhanced digital marketing campaigns.
Pioneered AI-Powered Personalization Engine
Conceptualized and led the development of an award-winning AI-driven personalization engine that increased customer conversion rates by 35% and average order value (AOV) by 22% for a leading online fashion retailer.
Authored 'The Future-Proof eCommerce Playbook'
Published a highly-regarded industry guide on building resilient and scalable eCommerce operations, which has become a go-to resource for entrepreneurs and executives looking to optimize their online businesses. The playbook focuses on sustainable growth strategies and adapting to evolving consumer behaviors.
Established Top-Rated eCommerce Mentorship Program
Founded and curated a mentorship program connecting seasoned eCommerce professionals with aspiring entrepreneurs, fostering innovation and skill development within the industry, impacting over 200 mentees to date.
Educational Background
Executive Leadership program
Harvard Business School
Executive Leadership Program
Northwestern University
Master of Business Administration - MBA
High Point University
Bachelor of Business Administration (B.B.A.), Business Administration and Management, General
The Citadel
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Company Overview
Pattern®Pattern is a global ecommerce and marketplace acceleration platform that helps brands achieve profitable growth on D2C websites and online marketplaces such as Amazon, Tmall, Walmart.com, eBay, and others. They leverage data science, proprietary technology, and a team of experts to offer services including marketplace management, digital marketing, fulfillment, brand control, and international expansion. Their goal is to help brands navigate the complexities of online commerce and maximize their sales potential worldwide.
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