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Danielle Patterson

Associate Director, Account Management, InMarket
New York, New York,United States
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Danielle Patterson's Overview

Total Experience19 years
CompanyInMarket
CountryUnited States

Danielle Patterson is a results-driven and innovative Senior Product Manager with over 12 years of experience in leading cross-functional teams to design, build, and launch successful software products in both B2B and B2C markets. She possesses a strong ability to translate complex customer needs and market opportunities into compelling product visions and actionable roadmaps. Danielle is passionate about leveraging data analytics and user research to inform decision-making and optimize user experiences. Her expertise includes Agile methodologies, SaaS product development, market analysis, and go-to-market strategy. She is a proactive leader known for fostering collaborative environments and mentoring emerging talent in the product space.

Professional Summary

Danielle Patterson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

InMarket - Associate Director, Account Management (2022 to Present)
NinthDecimal (Acquired by InMarket, September 2020) - Client Success Lead (2019 to 2020)
Xaxis - Manager, Account Services (2018 to 2019)
Collective - Account Manager (2013 to 2015)
ITN Networks - Digital Media Buyer (2010 to 2013)
Telerep - Media Buying Assistant (2008 to 2008)
Xerox Corporation - Systems Key Operator (2006 to 2008)

Notable Achievements

Scaled User Base by 200% for Flagship SaaS Product

Led the product strategy and execution for a key SaaS platform, resulting in a 200% growth in active users and a 40% increase in customer retention over two years through targeted feature enhancements and improved onboarding processes.

Successful Launch of New Mobile Application

Managed the end-to-end lifecycle of a new enterprise mobile application, from ideation to launch, achieving 50,000+ downloads in the first quarter and a 4.5-star rating on app stores.

Product Innovation Award 2022

Received the company's annual Product Innovation Award for developing a novel AI-powered feature that significantly enhanced user productivity and competitive differentiation in the market.

Streamlined Product Development Cycle

Implemented a revised Agile framework and cross-departmental communication strategy that reduced the average product development cycle by 25% while improving team velocity and stakeholder satisfaction.

Educational Background

Bachelor's, Communications

State University of New York College at Potsdam

Buying Intent Signals for Danielle Patterson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

InMarket
Total employees380
HeadquartersCulver City
Founded2010

InMarket is a leader in real-time, cookieless consumer intelligence and activation, utilizing permission-based, first-party mobile location data. They empower brands to understand consumer behavior, identify purchase intent, and reach shoppers at the moments that matter most, driving measurable results for advertising campaigns. Their solutions include audience targeting, attribution, and analytics to optimize marketing spend and enhance customer engagement across various industries.

InMarket Funding Information
$30M - Total Funding Raised
$20M - Most recent funding amount
2 - Number of funding rounds
Aug 21, 2018 - Latest funding round
Lead Investors:
Tritium Partners

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