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Dima Popov

Making high-ticket B2B sales a little less difficult || Founder & CEO, LeanGTM
Atlanta, Georgia,United States
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Dima Popov's Overview

Total Experience31 years
CompanyLeanGTM
CountryUnited States

Dima Popov is a highly experienced product management leader with a strong background in application delivery, networking, and security. Currently driving product strategy and innovation at F5, he previously played a significant role at NGINX, contributing to its success in the web server and application delivery controller market. Dima is focused on developing solutions that address the evolving needs of modern applications, cloud-native environments, and API-driven architectures, with a passion for customer success and technological advancement. He is adept at translating complex technical capabilities into clear business value and leading cross-functional teams to deliver impactful products.

Professional Summary

Dima Popov's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

LeanGTM - Making high-ticket B2B sales a little less difficult || Founder & CEO (2024 to Present)
GrowthMentor - Mentor (2025 to Present)
StartX. - Startup advisor and mentor (2023 to Present)
Tomi.ai - Investor and GTM advisor (2020 to Present)
The World Bank Group - Senior Advisor (2024 to Present)
Revenue Collective - Executive Member, Atlanta Chapter (2021 to Present)
Popov and Associates - Founder and Managing Partner (2018 to 2021)
Boston Consulting Group (BCG) - Senior Advisor (2020 to 2021)
McKinsey & Company - Senior Advisor (2018 to 2020)
VTB24 - Chief Strategy Officer (CEO-1) @ Retail subsidiary of Fortune Global 500 bank (2016 to 2017)

Notable Achievements

Product Leadership in F5's Application Services

Spearheads key product initiatives within F5, focusing on the evolution of NGINX and F5 technologies to empower customers with advanced application delivery, security, and management capabilities for modern, distributed applications.

Instrumental in NGINX's Growth and Market Leadership

Made significant contributions to NGINX's product strategy and roadmap, helping to establish it as a leading open-source web server, reverse proxy, and application delivery platform, ultimately leading to its acquisition by F5.

Advocate for Modern Application Architectures

Consistently champions the adoption of modern application architectures, including microservices, Kubernetes, and service mesh, by guiding product development to support these paradigms and sharing insights with the broader tech community through articles and presentations.

Driving API Management and Security Innovations

Leads efforts in enhancing API management and security solutions, recognizing the critical role APIs play in today's digital economy and ensuring robust protection and governance for API traffic.

Educational Background

Executive education

Stanford University Graduate School of Business - Year 2013

Dartmouth College - The Tuck School of Business at Dartmouth - Year 2006

BSc, Economics, Finance, Insurance

State University — Higher School of Economics - Year 2001

Buying Intent Signals for Dima Popov

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

LeanGTM
Total employees18
HeadquartersSan Francisco
Founded2022

LeanGTM is a Revenue Orchestration Platform designed for B2B SaaS companies. It helps businesses define and activate their Ideal Customer Profile (ICP), expand their Total Addressable Market (TAM), and align sales and marketing efforts to accelerate go-to-market motions and drive revenue growth. The platform aims to streamline GTM processes from strategy to execution, enabling teams to operate more efficiently and effectively.

LeanGTM Funding Information
$2.5M - Total Funding Raised
$2.5M - Most recent funding amount
1 - Number of funding rounds
15 Nov, 2022 - Latest funding round
Lead Investors:
Nexus Venture Partners
Uncorrelated Ventures

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