Dia Simms
Atlanta, Georgia,United States
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Dia Simms is a highly accomplished business leader, currently serving as the CEO of Lobos 1707 Tequila & Mezcal, a premium spirits brand she co-founded and helped launch with notable investors including LeBron James. She is also a co-founder of the BRN Group, a management and investment firm focused on brand development and C-suite advisory. Prior to her current ventures, Simms had a distinguished near 15-year tenure at Combs Enterprises, where she rose to the position of President. In this role, she was instrumental in managing and scaling a diverse portfolio of businesses owned by Sean "Diddy" Combs, including Cîroc Vodka, DeLeón Tequila, Sean John apparel, AQUAhydrate, and Revolt Media & TV. Dia is renowned for her strategic acumen, brand-building expertise, operational excellence, and her commitment to fostering diversity and inclusion in the corporate world. She is a powerful voice and a respected figure in marketing, spirits, and entertainment industries.
Professional Summary
Dia Simms's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
CEO & Co-Founder, Lobos 1707 Tequila & Mezcal
Successfully co-founded, launched, and scaled the premium tequila and mezcal brand Lobos 1707, attracting significant investment and achieving notable market presence and critical acclaim since its launch in 2020.
President, Combs Enterprises
Oversaw the multi-billion dollar portfolio of Sean Combs' businesses, driving significant growth and strategic partnerships for brands such as Cîroc Vodka, DeLeón Tequila, and Revolt Media. She was pivotal in transforming these brands into household names.
Forbes '50 Over 50' Honoree (2022)
Recognized by Forbes in their prestigious '50 Over 50' list, highlighting women who are shattering age and gender norms and leading significant change across various industries.
Ebony Magazine 'Power 100' Honoree
Named to Ebony Magazine's Power 100 list, an annual recognition of the most influential African Americans in the country, celebrating her impact in business and leadership.
Co-Founder, BRN Group
Co-founded BRN Group, a C-Suite advisory and investment group focused on building and scaling culturally relevant brands, leveraging her extensive experience in brand strategy and executive leadership.
Board Member and Advisor
Serves on various boards, including Tappit (global payment and data ecosystem for events, stadia, and venues) and Lobos 1707, providing strategic guidance and governance.
Educational Background
Bachelor's degree, Psychology
Morgan State University
Master's degree, Management, Contract Management
Florida Institute of Technology
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Company Overview
PronghornPronghorn is an economic initiative focused on cultivating the next generation of Black entrepreneurs, executive leaders, and founders within the spirits industry. It aims to build a template for how to effectively diversify any industry by providing capital, resources, and mentorship to Black-owned spirits brands, thereby increasing representation and creating a more equitable market.
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