Diana Durkin Massimini
Greater Tampa Bay Area,United States
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Diana Durkin Massimini is a seasoned and strategic marketing and communications executive with extensive experience, primarily within the higher education sector. She is known for her expertise in brand development, strategic communications, enrollment marketing, digital strategy, and crisis communications. Diana has a strong track record of leading successful integrated marketing campaigns, enhancing institutional reputation, and driving enrollment growth. She is recognized for her ability to build and lead high-performing teams, foster collaborative environments, and leverage data-driven insights to achieve institutional objectives. Her career reflects a deep commitment to advancing the mission of educational institutions through innovative and impactful marketing initiatives.
Professional Summary
Diana Durkin Massimini's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Higher Education Marketing
Successfully led marketing and communications divisions at multiple prestigious universities, significantly enhancing brand visibility, student recruitment, and alumni engagement.
Strategic Brand Repositioning and Development
Orchestrated comprehensive rebranding initiatives for educational institutions, resulting in strengthened market position and clearer institutional identity.
Enrollment Growth through Integrated Marketing
Developed and executed innovative, multi-channel marketing strategies that directly contributed to increased student applications and enrollment numbers, meeting or exceeding institutional goals.
Digital Transformation and Innovation
Championed the adoption of cutting-edge digital marketing tools, analytics, and social media strategies to effectively reach and engage prospective students and other key stakeholders.
Award-Winning Campaigns and Recognition
Her teams and campaigns have often received industry recognition and awards for creativity, effectiveness, and excellence in educational marketing and communications.
Educational Background
Juris Master
Florida State University College of Law - Year 2021
B.S., Accounting
Wheeling University - Year 1990
Academy of the Holy Names - Year 1986
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients and communities to the resources they need to be successful.
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