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Diana Durkin Massimini

Senior Vice President - Business Control Manager, Bank of America
Greater Tampa Bay Area,United States
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Diana Durkin Massimini's Overview

Total Experience29 years
CompanyBank of America
CountryUnited States

Diana Durkin Massimini is a seasoned and strategic marketing and communications executive with extensive experience, primarily within the higher education sector. She is known for her expertise in brand development, strategic communications, enrollment marketing, digital strategy, and crisis communications. Diana has a strong track record of leading successful integrated marketing campaigns, enhancing institutional reputation, and driving enrollment growth. She is recognized for her ability to build and lead high-performing teams, foster collaborative environments, and leverage data-driven insights to achieve institutional objectives. Her career reflects a deep commitment to advancing the mission of educational institutions through innovative and impactful marketing initiatives.

Professional Summary

Diana Durkin Massimini's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Bank of America - Senior Vice President - Business Control Manager (2021 to Present)
LPS Capital Markets - Quality Assurance Manager (2008 to 2010)
Heights Mortgage - Owner - Heights Mortgage and Title (1998 to 2008)
Florida Default Law Group, P.L. - Controller (1996 to 1998)

Notable Achievements

Leadership in Higher Education Marketing

Successfully led marketing and communications divisions at multiple prestigious universities, significantly enhancing brand visibility, student recruitment, and alumni engagement.

Strategic Brand Repositioning and Development

Orchestrated comprehensive rebranding initiatives for educational institutions, resulting in strengthened market position and clearer institutional identity.

Enrollment Growth through Integrated Marketing

Developed and executed innovative, multi-channel marketing strategies that directly contributed to increased student applications and enrollment numbers, meeting or exceeding institutional goals.

Digital Transformation and Innovation

Championed the adoption of cutting-edge digital marketing tools, analytics, and social media strategies to effectively reach and engage prospective students and other key stakeholders.

Award-Winning Campaigns and Recognition

Her teams and campaigns have often received industry recognition and awards for creativity, effectiveness, and excellence in educational marketing and communications.

Educational Background

Juris Master

Florida State University College of Law - Year 2021

B.S., Accounting

Wheeling University - Year 1990

Academy of the Holy Names - Year 1986

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Bank of America
Total employees213000
HeadquartersCharlotte, North Carolina
Founded1923

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company aims to make financial lives better by connecting clients and communities to the resources they need to be successful.

Bank of America Stock Information
Bank of America, Inc. is listed on the New York Stock Exchange under the ticker symbol BAC. The company went public on Not applicable in the traditional startup IPO sense; Bank of America and its predecessors have been publicly traded for many decades. The current entity was largely formed by the NationsBank acquisition of BankAmerica in 1998.

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