Dhiraj Gupta is a seasoned entrepreneur and technology leader, widely recognized as the Co-founder of mFilterIt, a global leader in ad fraud detection and prevention. With a strong background in telecommunications, value-added services (VAS), and digital advertising technologies, Dhiraj has been instrumental in shaping mFilterIt's vision to create a transparent and fraud-free digital ecosystem. His expertise encompasses identifying emerging market needs, conceptualizing and developing innovative technological solutions, and strategically scaling technology businesses in competitive global markets. He is deeply passionate about leveraging cutting-edge technology, including AI and machine learning, to solve complex industry problems, particularly in ensuring integrity and efficiency in digital advertising spend. Dhiraj is also a respected voice in the ad-tech industry, often sharing insights on ad fraud, digital transformation, and martech innovations.
Dhiraj Gupta's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully co-founded and scaled mFilterIt into a globally recognized Ad-Fraud Detection & Prevention solution provider, serving top advertisers and agencies worldwide to protect their digital advertising investments.
Spearheaded the development of innovative, AI-powered ad fraud detection tools that address sophisticated invalid traffic (IVT) and ensure brand safety, helping businesses achieve better ROI on their ad spends.
Established himself as a prominent thought leader in the ad-tech and martech space, frequently speaking at industry events, publishing articles, and contributing to discussions on combating digital ad fraud and promoting transparency.
Played a key role in expanding mFilterIt's operations and client base across multiple international markets, including Southeast Asia, Middle East, and North America.
Continuously drives innovation within mFilterIt, focusing on next-generation solutions for marketing analytics, campaign optimization, and ensuring end-to-end integrity in the digital advertising supply chain.
Nagpur University - Year 2002
CDAC-Wimc - Year 2007
Junior College, - Year 2000
Gondia - Year 1998
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