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Dhiraj Gupta

Assistant Vice President, Axis Bank
Mumbai, Maharashtra,India
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Dhiraj Gupta's Overview

Total Experience18 years
CompanyAxis Bank
CountryIndia

Dhiraj Gupta is a seasoned entrepreneur and technology leader, widely recognized as the Co-founder of mFilterIt, a global leader in ad fraud detection and prevention. With a strong background in telecommunications, value-added services (VAS), and digital advertising technologies, Dhiraj has been instrumental in shaping mFilterIt's vision to create a transparent and fraud-free digital ecosystem. His expertise encompasses identifying emerging market needs, conceptualizing and developing innovative technological solutions, and strategically scaling technology businesses in competitive global markets. He is deeply passionate about leveraging cutting-edge technology, including AI and machine learning, to solve complex industry problems, particularly in ensuring integrity and efficiency in digital advertising spend. Dhiraj is also a respected voice in the ad-tech industry, often sharing insights on ad fraud, digital transformation, and martech innovations.

Professional Summary

Dhiraj Gupta's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Axis Bank - Assistant Vice President (2023 to Present)
Tata Consultancy Services - Associate Consultant (2015 to 2023)
Ness Technologies - SSE (2013 to 2016)
Hungama - Sr. PHP Developer (2012 to 2013)
Globalspace Tech. Pvt. Ltd. - PHP Developer (2011 to 2012)
Rediff.com - Software Engg. (2008 to 2011)

Notable Achievements

Co-founded mFilterIt

Successfully co-founded and scaled mFilterIt into a globally recognized Ad-Fraud Detection & Prevention solution provider, serving top advertisers and agencies worldwide to protect their digital advertising investments.

Pioneer in Ad Fraud Solutions

Spearheaded the development of innovative, AI-powered ad fraud detection tools that address sophisticated invalid traffic (IVT) and ensure brand safety, helping businesses achieve better ROI on their ad spends.

Industry Thought Leadership

Established himself as a prominent thought leader in the ad-tech and martech space, frequently speaking at industry events, publishing articles, and contributing to discussions on combating digital ad fraud and promoting transparency.

Global Business Expansion

Played a key role in expanding mFilterIt's operations and client base across multiple international markets, including Southeast Asia, Middle East, and North America.

Driving Martech Innovation

Continuously drives innovation within mFilterIt, focusing on next-generation solutions for marketing analytics, campaign optimization, and ensuring end-to-end integrity in the digital advertising supply chain.

Educational Background

BE, Computer Science

Nagpur University - Year 2002

WIMC, WIMC

CDAC-Wimc - Year 2007

H.S.C., Mathematics and Computer Science

Junior College, - Year 2000

S.S.C.- J.M. High School

Gondia - Year 1998

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Axis Bank
Total employees91890
HeadquartersMumbai
Founded1993

Axis Bank is the third largest private sector bank in India offering a wide array of financial products and services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. It provides services like retail banking, corporate banking, treasury operations, investment banking, and advisory services. Known for its extensive network of branches and ATMs across India, Axis Bank aims to deliver convenient and innovative banking solutions to its diverse clientele, focusing on digital transformation to enhance customer experience.

Axis Bank Stock Information
Axis Bank, Inc. is listed on the National Stock Exchange of India (NSE), Bombay Stock Exchange (BSE) under the ticker symbol AXISBANK (NSE), 532215 (BSE). The company went public on November 16, 1998

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