Dhiraj Gupta
Mumbai, Maharashtra,India
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Dhiraj Gupta is a seasoned entrepreneur and technology leader, widely recognized as the Co-founder of mFilterIt, a global leader in ad fraud detection and prevention. With a strong background in telecommunications, value-added services (VAS), and digital advertising technologies, Dhiraj has been instrumental in shaping mFilterIt's vision to create a transparent and fraud-free digital ecosystem. His expertise encompasses identifying emerging market needs, conceptualizing and developing innovative technological solutions, and strategically scaling technology businesses in competitive global markets. He is deeply passionate about leveraging cutting-edge technology, including AI and machine learning, to solve complex industry problems, particularly in ensuring integrity and efficiency in digital advertising spend. Dhiraj is also a respected voice in the ad-tech industry, often sharing insights on ad fraud, digital transformation, and martech innovations.
Professional Summary
Dhiraj Gupta's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founded mFilterIt
Successfully co-founded and scaled mFilterIt into a globally recognized Ad-Fraud Detection & Prevention solution provider, serving top advertisers and agencies worldwide to protect their digital advertising investments.
Pioneer in Ad Fraud Solutions
Spearheaded the development of innovative, AI-powered ad fraud detection tools that address sophisticated invalid traffic (IVT) and ensure brand safety, helping businesses achieve better ROI on their ad spends.
Industry Thought Leadership
Established himself as a prominent thought leader in the ad-tech and martech space, frequently speaking at industry events, publishing articles, and contributing to discussions on combating digital ad fraud and promoting transparency.
Global Business Expansion
Played a key role in expanding mFilterIt's operations and client base across multiple international markets, including Southeast Asia, Middle East, and North America.
Driving Martech Innovation
Continuously drives innovation within mFilterIt, focusing on next-generation solutions for marketing analytics, campaign optimization, and ensuring end-to-end integrity in the digital advertising supply chain.
Educational Background
BE, Computer Science
Nagpur University - Year 2002
WIMC, WIMC
CDAC-Wimc - Year 2007
H.S.C., Mathematics and Computer Science
Junior College, - Year 2000
S.S.C.- J.M. High School
Gondia - Year 1998
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Company Overview
Axis BankAxis Bank is the third largest private sector bank in India offering a wide array of financial products and services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. It provides services like retail banking, corporate banking, treasury operations, investment banking, and advisory services. Known for its extensive network of branches and ATMs across India, Axis Bank aims to deliver convenient and innovative banking solutions to its diverse clientele, focusing on digital transformation to enhance customer experience.
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