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Dan Higgins

Director of Communications, NBC Sports Next
Greater Orlando,United States
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Dan Higgins's Overview

Total Experience30 years
CompanyNBC Sports Next
CountryUnited States

Dan Higgins is a distinguished expert in User Experience (UX) design, particularly renowned for his pioneering work in UX for Extended Reality (XR) – encompassing Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). With extensive experience spanning over two decades, he has been instrumental in shaping how users interact with digital products and immersive environments. Dan is the author of the influential book 'UX for XR' and the founder of Experience Solutions, a consultancy dedicated to helping organizations innovate and achieve digital transformation through user-centered design principles. He is a sought-after speaker and thought leader, sharing his insights on the future of interaction design and emerging technologies. His work focuses on creating intuitive, engaging, and effective user experiences across a wide range of platforms and industries.

Professional Summary

Dan Higgins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

NBC Sports Next - Director of Communications (2015 to Present)
Golf Channel - Director, Public Relations (2000 to 2015)
Walt Disney World Resort - Publicist (1995 to 2000)

Notable Achievements

Authored 'UX for XR'

Wrote the critically acclaimed book 'UX for XR: User Experience Design for Virtual Reality, Augmented Reality, and Mixed Reality', published by O'Reilly Media. This book serves as a foundational guide for designers and developers working in immersive technologies.

Founder of Experience Solutions

Established Experience Solutions, a strategic design consultancy that advises global organizations on user experience, digital product strategy, and innovation in emerging technologies like XR. The firm helps clients create impactful and human-centered digital products.

Leading Voice in UX and Digital Transformation

Recognized internationally as a thought leader and speaker, frequently presenting at industry conferences (such as UX Week, VR/AR Global Summit) and corporate events on topics related to UX strategy, XR design, and the future of digital interaction.

Pioneer in Web and Mobile UX

Contributed significantly to the field of UX from the early days of the web and mobile revolutions, helping to define best practices for user-centered design that are still relevant today, before focusing on XR.

Advisor and Consultant to Fortune 500 Companies

Provided expert UX consultation and strategy to numerous leading global companies across various sectors, helping them enhance their digital offerings and customer engagement through superior user experience design.

Educational Background

Bachelor of Arts (B.A.), Journalism

The Ohio State University

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Notable news
Hiring actively
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Company Overview

NBC Sports Next
Total employees1200
HeadquartersOrlando
Founded2021

NBC Sports Next is the technology, innovation, and streaming arm of NBC Sports. It unifies and streamlines NBC Sports’ direct-to-consumer and business-to-business digital products. Key brands and services under its umbrella include GolfNow (tee time marketplace), GolfPass (digital golf membership), SportsEngine (youth sports management platform), and NBC Sports Edge (fantasy sports and betting insights). NBC Sports Next aims to deliver cutting-edge solutions for golfers, sports administrators, and fans, enhancing their engagement with sports through technology.

NBC Sports Next Stock Information
NBC Sports Next, Inc. is listed on the NASDAQ under the ticker symbol CMCSA. The company went public on June 30, 1972

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