Dessi Temperley Watts
,Switzerland
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Dessi Temperley Watts is a highly accomplished e-commerce and digital marketing leader with over two decades of experience, predominantly within the fashion, luxury, and retail sectors. She is known for her strategic vision in driving digital transformation, scaling online businesses, and building high-performing teams. Dessi possesses a strong entrepreneurial spirit, co-founding her own sustainable activewear brand, Bellum Active. Her expertise spans across digital strategy, performance marketing, customer acquisition and retention, brand building, and P&L management for global brands. She has a proven track record of leveraging data-driven insights to optimize customer journeys and achieve significant revenue growth.
Professional Summary
Dessi Temperley Watts's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of Bellum Active
Successfully co-founded and led Bellum Active, an ethical and sustainable activewear brand. Oversaw all aspects from brand inception, product development, e-commerce strategy, digital marketing, to operations, establishing a distinct market presence.
Senior Leadership in E-commerce (e.g., Farfetch, Lyst, Hawes & Curtis)
Held pivotal senior roles at major fashion e-commerce platforms and retailers like Farfetch, Lyst, and Hawes & Curtis. Contributed significantly to their digital growth, international expansion, and optimization of online sales and marketing strategies.
Driving Digital Transformation and Growth
Instrumental in transforming traditional retail models into digitally-savvy operations, implementing innovative e-commerce solutions and data-driven marketing campaigns that resulted in substantial increases in online revenue and customer engagement.
Expertise in Performance Marketing & Customer Acquisition
Demonstrated ability to develop and execute highly effective performance marketing strategies across various channels (PPC, SEO, CRM, Social Media), leading to improved customer acquisition cost (CAC) and lifetime value (LTV).
Educational Background
PED, Programme for Executive Development
IMD (International Institute for Management Development) - Business Programs - Year 2010
MBA, Business/Finance
Henley Business School - Year 1999
ACMA, Chartered Accountancy
Chartered Institute of Management Accountants - Year 1995
Bachelor of Science (BS), Economics
American University in Bulgaria - Year 1992
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Company Overview
Philip Morris InternationalPhilip Morris International (PMI) is a leading international tobacco company working to deliver a smoke-free future and evolving its portfolio for the long-term to include products outside of the tobacco and nicotine sector. The company’s current product portfolio primarily consists of cigarettes and smoke-free products, including heat-not-burn, vapor, and oral nicotine products, which are sold in markets outside the U.S. Since 2008, PMI has invested more than USD 10.5 billion to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke, with the goal of completely ending the sale of cigarettes. Key brands include Marlboro for cigarettes and IQOS for its leading heat-not-burn system.
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