Derek Quinn
Denver, Colorado,United States
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Derek Quinn is a seasoned professional with over 15 years of experience in digital marketing and e-commerce strategy. He specializes in driving growth for B2C companies through innovative customer acquisition techniques, conversion rate optimization, and data-driven analytics. Derek has a strong background in managing cross-functional teams, developing comprehensive marketing campaigns, and leveraging emerging technologies to enhance online presence and sales. He is passionate about understanding consumer behavior and translating insights into actionable strategies that deliver measurable results and improve customer lifetime value.
Professional Summary
Derek Quinn's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Annual Sales Target by 40%
Led a digital marketing overhaul that resulted in exceeding the company's annual e-commerce sales target by 40% through targeted SEO/SEM campaigns and improved user experience.
Reduced Customer Acquisition Cost by 25%
Implemented a data-driven paid advertising strategy and A/B testing framework that successfully reduced customer acquisition cost (CAC) by 25% while increasing lead quality.
Launched Award-Winning E-commerce Platform
Managed the end-to-end development and launch of a new e-commerce platform, which received the 'Best User Experience' award from a notable industry publication and increased conversion rates by 15%.
Grew Organic Traffic by 150%
Developed and executed a content marketing and SEO strategy that increased organic website traffic by 150% over an 18-month period, significantly boosting brand visibility.
Educational Background
Bachelor of Business Administration (B.B.A.), Marketing, Entrepreneurship
University of Vermont - Year 2010
La Salle College High School - Year 2006
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Company Overview
SpringServeSpringServe is an ad serving platform purpose-built for Over-The-Top (OTT) and video advertising. It provides tools for ad management, optimization, and detailed analytics to help publishers maximize their video ad revenue. The platform focuses on speed, transparency, and control for video ad serving in environments like CTV, desktop, and mobile. SpringServe was acquired by Magnite in July 2021.
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