Derek Siegel
Topanga, California,United States
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Derek Siegel is a seasoned and dynamic product marketing leader with extensive experience in the technology sector. Currently serving as the VP, Head of Product Marketing at Atlassian, he is responsible for shaping the go-to-market strategy and product positioning for Atlassian's suite of collaboration and development tools, including iconic products like Jira and Confluence. Prior to Atlassian, Derek spent over a decade at Google in various key product marketing roles, including significant contributions to YouTube's growth and monetization strategies. He is known for his strategic mindset, customer-centric approach, and his ability to translate complex technical products into compelling narratives that resonate with diverse audiences. Derek is passionate about building high-performing teams and driving impactful business outcomes through innovative marketing.
Professional Summary
Derek Siegel's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
VP, Head of Product Marketing at Atlassian
Leads global product marketing for Atlassian, overseeing strategy for its extensive portfolio of software products catering to millions of users worldwide. Drives market positioning, messaging, and go-to-market execution to accelerate growth and customer adoption.
Decade of Leadership at Google/YouTube
Held multiple senior product marketing leadership roles at Google and YouTube, significantly contributing to the product strategy, growth, and market success of various consumer and business-facing products, including key initiatives for YouTube's creator ecosystem and monetization.
Expert in Go-To-Market Strategy for SaaS and Platform Products
Demonstrated expertise in developing and executing comprehensive go-to-market strategies for complex SaaS offerings and large-scale technology platforms, consistently driving user acquisition and revenue growth.
Thought Leadership in Product Marketing
Recognized as a thought leader in product marketing, often sharing insights on building effective marketing strategies, understanding customer behavior, and leveraging data to drive product success in the tech industry.
Educational Background
Bachelor's Degree, Film and Media Studies
University of California, Santa Barbara - Year 2011
Portuguese, Economics, Photography
Universidade do Sul de Santa Catarina - Year 2014
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Company Overview
Mav FarmMav Farm is an AI-powered technology company focused on the creator economy. They provide a suite of tools and a platform that enables creators and brands to produce interactive and shoppable video content, facilitate live commerce experiences, and leverage generative AI for content creation. Their goal is to empower users to build engaged communities and monetize their content more effectively through immersive digital experiences.
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