Barbara Solmon Dela Cruz is a highly accomplished marketing and communications strategist with over 12 years of experience specializing in brand development, digital engagement, and corporate social responsibility in the Asia-Pacific region. She is recognized for her innovative campaigns that blend creative storytelling with data-driven insights to achieve significant market impact and foster community connections. Barbara is passionate about leveraging technology for social good and has a strong track record of leading diverse teams to execute complex projects successfully. Her expertise spans across various sectors, including technology, sustainable development, and consumer goods.
Barbara Solmon Dela Cruz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Awarded for leading a groundbreaking regional campaign that increased brand visibility by 40% and customer engagement by 25% across five key markets.
Recognized by 'Marketing Innovators Magazine' for outstanding contributions to the marketing industry and mentorship of emerging female leaders.
Spearheaded a corporate social responsibility initiative focused on promoting sustainable technology solutions, which partnered with 15+ local startups and secured significant media coverage.
Invited to deliver a keynote address on 'The Future of Empathetic Marketing in a Post-Pandemic World,' sharing insights with over 1,000 industry professionals.
University of Houston- Conrad N. Hilton College of Hotel and Restaurant Management - Year 1990
University of Houston
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Laundris Corporation offers a cutting-edge, RFID-based inventory management platform designed to help businesses, particularly in the hospitality and healthcare sectors, track and manage their linens and textiles. Their system provides real-time visibility into linen location and usage, aiming to reduce loss, optimize inventory levels, improve operational efficiency, and enhance sustainability by extending linen lifecycle. End-users benefit from reduced manual counting, automated tracking, and data-driven insights for better decision-making regarding their textile assets.
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