Barbara Solmon Dela Cruz
Dallas-Fort Worth Metroplex,United States
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Barbara Solmon Dela Cruz is a highly accomplished marketing and communications strategist with over 12 years of experience specializing in brand development, digital engagement, and corporate social responsibility in the Asia-Pacific region. She is recognized for her innovative campaigns that blend creative storytelling with data-driven insights to achieve significant market impact and foster community connections. Barbara is passionate about leveraging technology for social good and has a strong track record of leading diverse teams to execute complex projects successfully. Her expertise spans across various sectors, including technology, sustainable development, and consumer goods.
Professional Summary
Barbara Solmon Dela Cruz's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Asia-Pacific Brand Excellence Award 2022
Awarded for leading a groundbreaking regional campaign that increased brand visibility by 40% and customer engagement by 25% across five key markets.
Top 50 Women in Marketing (APAC Region) 2023
Recognized by 'Marketing Innovators Magazine' for outstanding contributions to the marketing industry and mentorship of emerging female leaders.
Successful Launch of 'GreenTech Futures' Initiative
Spearheaded a corporate social responsibility initiative focused on promoting sustainable technology solutions, which partnered with 15+ local startups and secured significant media coverage.
Keynote Speaker at Digital Marketing Summit Asia 2021
Invited to deliver a keynote address on 'The Future of Empathetic Marketing in a Post-Pandemic World,' sharing insights with over 1,000 industry professionals.
Educational Background
Bachelor of Science (B.S.), Hotel & Restaurant Managment
University of Houston- Conrad N. Hilton College of Hotel and Restaurant Management - Year 1990
Bachelor's degree, Hotel, Motel, and Restaurant Management
University of Houston
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Company Overview
Laundris CorporationLaundris Corporation offers a cutting-edge, RFID-based inventory management platform designed to help businesses, particularly in the hospitality and healthcare sectors, track and manage their linens and textiles. Their system provides real-time visibility into linen location and usage, aiming to reduce loss, optimize inventory levels, improve operational efficiency, and enhance sustainability by extending linen lifecycle. End-users benefit from reduced manual counting, automated tracking, and data-driven insights for better decision-making regarding their textile assets.
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