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Dee Anna McPherson

Chief Marketing Officer, Flock Safety
San Francisco, California,United States
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Dee Anna McPherson's Overview

Total Experience27 years
CompanyFlock Safety
CountryUnited States

Dee Anna McPherson is a distinguished marketing leader with over 25 years of experience, currently serving as the Chief Marketing Officer (CMO) at Invoca. She is renowned for her expertise in building and scaling global marketing functions for high-growth technology companies, particularly in the SaaS and B2B sectors. Dee Anna excels in brand strategy, demand generation, product marketing, corporate communications, and go-to-market strategy. Her strategic vision and leadership have been instrumental in shaping brand narratives and driving market expansion for several innovative companies. She is recognized for her ability to build high-performing teams and translate complex technological solutions into compelling value propositions for customers.

Professional Summary

Dee Anna McPherson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Flock Safety - Chief Marketing Officer (2023 to Present)
Shorthand - Independent Board Member (2021 to Present)
Invoca - Chief Marketing Officer (2020 to 2023)
Movable Ink - SVP Marketing (2017 to 2020)
Mom.life - President, CMO and Co-founder (2016 to 2017)
Hootsuite - Vice President of Marketing (2013 to 2015)
Microsoft - Vice President of Marketing, Yammer (2010 to 2013)
Horn Group - Partner (2004 to 2009)
Ogilvy PR - Senior Vice President (2004 to 2004)
PeopleSoft - Director of Public Relations (2001 to 2004)

Notable Achievements

Chief Marketing Officer at Invoca

As CMO of Invoca, a leader in AI-powered conversation intelligence, Dee Anna spearheads global marketing strategy, contributing significantly to the company's growth, market leadership, and brand recognition in the MarTech space.

Key Marketing Role in Yammer's Growth and Acquisition

As VP of Marketing at Yammer, she played a pivotal role in establishing the company as a leader in enterprise social networking, contributing to its rapid growth and eventual successful $1.2 billion acquisition by Microsoft.

Scaling Global Marketing at Hootsuite

During her tenure as SVP of Marketing at Hootsuite, she led global marketing efforts, significantly expanding its market presence and helping to solidify its position as a leading social media management platform worldwide.

Foundational Marketing Leadership at Zendesk

As one of the early marketing leaders (VP of Marketing & Communications) at Zendesk, Dee Anna helped build the company's brand and marketing foundation from an early stage, contributing to its journey towards becoming a major player in customer service software.

Forbes CMO Hall of Fame Inductee

Inducted into the Forbes CMO Hall of Fame in 2023, recognizing her significant contributions and impact in the field of marketing throughout her career.

Educational Background

BA, Communications and Political Science

Purdue University

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Flock Safety
Total employees850
HeadquartersAtlanta
Founded2017

Flock Safety builds ethical safety infrastructure to eliminate crime and create safer communities. Their automated license plate reading (ALPR) cameras and software provide law enforcement, neighborhoods, and businesses with real-time alerts and actionable evidence to solve and reduce crime, focusing on vehicle-related incidents such as property crime, violent crime, and Amber Alerts. From an end-user perspective, this means contributing to safer neighborhoods by providing tools that help deter crime and quickly apprehend offenders when incidents occur, ultimately aiming to improve overall community well-being.

Flock Safety Funding Information
$380.9M - Total Funding Raised
$150M - Most recent funding amount
7 - Number of funding rounds
Feb 17, 2022 - Latest funding round
Lead Investors:
Andreessen Horowitz
Meritech Capital Partners
Tiger Global Management
Initialized Capital
Bedrock Capital
Matrix Partners
Axon

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