Dee Anna McPherson is a distinguished marketing leader with over 25 years of experience, currently serving as the Chief Marketing Officer (CMO) at Invoca. She is renowned for her expertise in building and scaling global marketing functions for high-growth technology companies, particularly in the SaaS and B2B sectors. Dee Anna excels in brand strategy, demand generation, product marketing, corporate communications, and go-to-market strategy. Her strategic vision and leadership have been instrumental in shaping brand narratives and driving market expansion for several innovative companies. She is recognized for her ability to build high-performing teams and translate complex technological solutions into compelling value propositions for customers.
Dee Anna McPherson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As CMO of Invoca, a leader in AI-powered conversation intelligence, Dee Anna spearheads global marketing strategy, contributing significantly to the company's growth, market leadership, and brand recognition in the MarTech space.
As VP of Marketing at Yammer, she played a pivotal role in establishing the company as a leader in enterprise social networking, contributing to its rapid growth and eventual successful $1.2 billion acquisition by Microsoft.
During her tenure as SVP of Marketing at Hootsuite, she led global marketing efforts, significantly expanding its market presence and helping to solidify its position as a leading social media management platform worldwide.
As one of the early marketing leaders (VP of Marketing & Communications) at Zendesk, Dee Anna helped build the company's brand and marketing foundation from an early stage, contributing to its journey towards becoming a major player in customer service software.
Inducted into the Forbes CMO Hall of Fame in 2023, recognizing her significant contributions and impact in the field of marketing throughout her career.
Purdue University
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