Debrakir Jacobs Perkins is a highly accomplished and innovative leader in the field of User Experience (UX) Design and Digital Product Strategy, with over 12 years of dedicated experience. She excels at transforming complex user needs and business requirements into intuitive, engaging, and accessible digital solutions. Debrakir has a strong portfolio of leading cross-functional teams to deliver impactful products across various platforms, including web, mobile, and emerging technologies. She is passionate about human-centered design principles, data-informed decision-making, and fostering collaborative environments to drive product success. Her expertise spans user research, interaction design, information architecture, prototyping, and usability testing, consistently aiming to enhance user satisfaction and achieve strategic business objectives.
Debrakir Jacobs Perkins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the complete redesign of a major healthcare patient portal, 'InnovateHealth', resulting in a 40% increase in user engagement and a 25% improvement in task completion rates. Managed a team of 5 UX/UI designers and researchers.
Led the development and enterprise-wide adoption of a new global UX design system for a multinational corporation, standardizing design practices across 15+ product teams and significantly reducing development time by 30%.
Selected as a keynote speaker at the prestigious 'UX Forward' conference, presenting on 'The Future of Ethical AI in UX Design' to an audience of over 1000 industry professionals.
Co-inventor on a U.S. patent for a novel intuitive navigation interface designed for complex data visualization dashboards, enhancing user efficiency and comprehension.
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First Citizens Bank is one of the largest family-controlled banks in the United States, headquartered in Raleigh, North Carolina. Founded in 1898, it offers a comprehensive range of financial services to individuals, businesses, and professionals. These services include personal and business banking, wealth management, and mortgage lending. The bank significantly expanded its operations and asset base in 2023 through the acquisition of substantially all deposits and certain loan portfolios of Silicon Valley Bank, further strengthening its position in the U.S. financial market and enhancing its capabilities to serve a broader customer base, including the technology and venture capital sectors.
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