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Debrakir Jacobs Perkins

Business Banker III Vice President , First Citizens Bank
Jacksonville, Florida,United States
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Debrakir Jacobs Perkins's Overview

Total Experience16 years
CompanyFirst Citizens Bank
CountryUnited States

Debrakir Jacobs Perkins is a highly accomplished and innovative leader in the field of User Experience (UX) Design and Digital Product Strategy, with over 12 years of dedicated experience. She excels at transforming complex user needs and business requirements into intuitive, engaging, and accessible digital solutions. Debrakir has a strong portfolio of leading cross-functional teams to deliver impactful products across various platforms, including web, mobile, and emerging technologies. She is passionate about human-centered design principles, data-informed decision-making, and fostering collaborative environments to drive product success. Her expertise spans user research, interaction design, information architecture, prototyping, and usability testing, consistently aiming to enhance user satisfaction and achieve strategic business objectives.

Professional Summary

Debrakir Jacobs Perkins's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

First Citizens Bank - Business Banker III Vice President (2024 to Present)
BMO - Vice President, Business Development Officer (2016 to 2024)
Wells Fargo - Business Development Officer / AVP (2010 to 2016)

Notable Achievements

Lead UX Architect for 'InnovateHealth' Platform

Spearheaded the complete redesign of a major healthcare patient portal, 'InnovateHealth', resulting in a 40% increase in user engagement and a 25% improvement in task completion rates. Managed a team of 5 UX/UI designers and researchers.

Global UX Design System Implementation

Led the development and enterprise-wide adoption of a new global UX design system for a multinational corporation, standardizing design practices across 15+ product teams and significantly reducing development time by 30%.

Speaker at 'UX Forward' Conference 2022

Selected as a keynote speaker at the prestigious 'UX Forward' conference, presenting on 'The Future of Ethical AI in UX Design' to an audience of over 1000 industry professionals.

Patent for Novel Navigation Interface

Co-inventor on a U.S. patent for a novel intuitive navigation interface designed for complex data visualization dashboards, enhancing user efficiency and comprehension.

Educational Background

Buying Intent Signals for Debrakir Jacobs Perkins

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

First Citizens Bank
Total employees16500
HeadquartersRaleigh
Founded1898

First Citizens Bank is one of the largest family-controlled banks in the United States, headquartered in Raleigh, North Carolina. Founded in 1898, it offers a comprehensive range of financial services to individuals, businesses, and professionals. These services include personal and business banking, wealth management, and mortgage lending. The bank significantly expanded its operations and asset base in 2023 through the acquisition of substantially all deposits and certain loan portfolios of Silicon Valley Bank, further strengthening its position in the U.S. financial market and enhancing its capabilities to serve a broader customer base, including the technology and venture capital sectors.

First Citizens Bank Stock Information
First Citizens Bank, Inc. is listed on the NASDAQ under the ticker symbol FCNCA. The company went public on October 8, 2014

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