Debra Phipps
Wayne, Pennsylvania,United States
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Debra Phipps is a results-oriented Digital Marketing and Strategy executive with over 18 years of experience in driving growth and innovation for global technology companies and dynamic startups. Currently based in the San Francisco Bay Area, Debra excels at building and leading high-performing teams, developing comprehensive go-to-market strategies, and leveraging data analytics to optimize customer acquisition, engagement, and retention. Her expertise spans across SEO/SEM, content marketing, social media strategy, brand development, and marketing automation. Debra is passionate about understanding customer journeys and creating seamless, impactful digital experiences that translate into measurable business outcomes. She is known for her strategic thinking, collaborative leadership style, and her ability to adapt to the ever-evolving digital landscape.
Professional Summary
Debra Phipps's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled User Acquisition by 300%
Developed and executed a multi-channel digital marketing strategy for a Series B SaaS startup, resulting in a 300% increase in qualified leads and a 40% reduction in cost-per-acquisition within 18 months.
Global Brand Repositioning Initiative
Led a successful global brand repositioning initiative for a Fortune 500 tech company, including market research, new messaging framework, and a digital-first launch campaign, which improved brand sentiment by 25% and increased market share by 5% in key segments.
Built Award-Winning Content Marketing Engine
Established and scaled an in-house content marketing function that produced industry-leading thought leadership content, earning multiple industry awards and contributing to a 70% year-over-year growth in organic website traffic.
Data-Driven Marketing Optimization
Implemented a comprehensive marketing analytics framework and A/B testing program that improved campaign ROI by an average of 35% across all digital channels.
Educational Background
Marketing & Negotiating for Retailers
Penn State University - Great Valley - Year 1999
Marketing/Marketing Management, General
Penn State Great Valley - Year 1998
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Company Overview
Xperi CorporationXperi Corporation, now part of Xperi Inc. following a merger and subsequent spin-off, is a technology company that invents, develops, and delivers solutions that enable extraordinary experiences for people around the world. Xperi's technologies, marketed under well-known brands like DTS, HD Radio, TiVo, and IMAX Enhanced, are integrated into billions of consumer devices and media platforms, spanning audio, automotive, broadcast, computational imaging, computer vision, mobile, and home entertainment. From an end-user perspective, this means enjoying richer sound in cars and home theaters (DTS, HD Radio), finding and watching content easily (TiVo), and experiencing premium visual and audio quality (IMAX Enhanced).
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