Deborah Graziano is a highly accomplished and results-driven leader with over 18 years of experience in strategic marketing and business development, primarily within the technology and SaaS sectors. Based in Boston, MA, she possesses a strong track record of developing and executing innovative go-to-market strategies, building high-performance teams, and driving significant revenue growth. Deborah is known for her analytical acumen, her ability to translate complex technical concepts into compelling value propositions, and her passion for fostering customer-centric cultures. She excels at identifying market opportunities, forging strategic partnerships, and leveraging data analytics to optimize marketing ROI and enhance customer engagement.
Deborah Graziano's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led a cross-functional team to develop and launch a global marketing campaign that increased brand awareness by 40% and generated a 25% uplift in qualified leads within 12 months, exceeding all targets.
Successfully negotiated and onboarded over 20 key strategic partners in the APAC and EMEA regions, contributing to a 30% increase in international sales pipeline.
Spearheaded a company-wide digital transformation project for the marketing department, implementing new CRM and marketing automation platforms, resulting in a 50% improvement in operational efficiency and enhanced data reporting capabilities.
Consistently recognized as a top performer in business development, exceeding annual sales quotas by an average of 20% for three consecutive years through strategic account acquisition and relationship management.
California Polytechnic State University-San Luis Obispo
Thunderbird School of Global Management
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Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 69 million consumer and small business clients with approximately 3,800 retail financial centers, approximately 15,000 ATMs, and award-winning digital banking with approximately 57 million verified digital users. Bank of America is a global leader in wealth management, corporate and investment banking, and trading across a broad range of asset classes, serving corporations, governments, institutions, and individuals around the world.
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