Deana Fleming
Arlington, Texas,United States
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Deana Fleming is a highly accomplished go-to-market (GTM) leader and Managing Director at Stage 2 Capital, a venture capital firm that specializes in investing in early-stage B2B software companies and accelerating their revenue growth. With over two decades of experience, Deana has a strong track record in building and scaling high-performance marketing, sales, and customer success functions for SaaS companies. Her expertise lies in developing and executing comprehensive GTM strategies, demand generation, product marketing, and building strong executive teams. Before joining Stage 2 Capital, Deana held significant leadership roles, including VP of Marketing at Aircall, where she was instrumental in driving rapid growth and market expansion. She is passionate about helping founders and their teams navigate the challenges of scaling their businesses and achieving sustainable success. Deana is known for her data-driven approach, operational excellence, and her ability to translate complex market dynamics into actionable strategies.
Professional Summary
Deana Fleming's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Managing Director at Stage 2 Capital
Leads investment activities and provides hands-on GTM operational support to portfolio companies, helping them build scalable revenue engines and achieve significant market traction. Actively involved in sourcing, diligence, and post-investment value creation.
VP of Marketing at Aircall
Spearheaded global marketing strategy and execution, contributing significantly to Aircall's hyper-growth phase, which included substantial increases in ARR, customer acquisition, and brand recognition in the competitive cloud communications market.
Go-To-Market Strategy Expert
Recognized for deep expertise in developing and implementing effective go-to-market strategies for B2B SaaS companies, covering areas from initial product-market fit to international expansion and category leadership.
Advisor and Mentor to SaaS Founders
Actively advises and mentors early-stage SaaS founders on GTM best practices, team building, and scaling operations, leveraging her extensive experience to guide them through critical growth stages.
Educational Background
Master's Degree, Management Information Systems, General
University of Phoenix - Year 2005
Bachelor's Degree, Business Administration and Management, Information Systems
Oklahoma Panhandle State University - Year 1989
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Company Overview
Sabre HoldingsSabre Corporation is a leading technology provider to the global travel industry. Its software, data, mobile, and distribution solutions are used by hundreds of airlines and thousands of hotel properties to manage critical operations, including passenger and guest reservations, revenue management, and flight, network, and crew management. Sabre also operates a leading global travel marketplace, which processes more than $120 billion of global travel spend annually by connecting travel buyers and suppliers.
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