Dayna Latham is an accomplished Senior Product Manager with 12 years of experience in conceptualizing, developing, and launching innovative digital products in fast-paced, agile environments. She has a proven ability to translate complex user needs and business requirements into successful product strategies and roadmaps. Dayna excels at leading cross-functional teams, fostering collaboration between engineering, design, marketing, and sales to deliver high-impact solutions. She is passionate about leveraging data analytics and user research to drive decision-making and continuously iterate on products to enhance user experience and achieve key business objectives. Her expertise spans SaaS platforms, mobile applications, and AI-driven features, with a strong focus on market analysis and competitive positioning.
Dayna Latham's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Led the end-to-end product lifecycle for a new AI-powered analytics feature, resulting in a 25% increase in user engagement and a 15% uplift in subscription renewals within the first six months post-launch.
Drove the product strategy and execution for a key mobile application, overseeing redesigns and feature enhancements that led to a 200% growth in active daily users and a 4.7-star rating on app stores.
Developed and implemented a comprehensive product feedback framework integrating customer support channels, user surveys, and A/B testing insights, which improved feature prioritization accuracy and reduced development rework by 18%.
Delivered a keynote presentation on 'Ethical AI in Product Development' at ProductCon 2023, sharing insights with over 1,000 industry peers and contributing to industry best practices.
The University of Texas at Austin - Year 2003
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Thomas, originally Thomas Register and later ThomasNet, is a leading industrial sourcing, product information, and supplier discovery platform. Acquired by Xometry in December 2021, it connects industrial buyers with North American manufacturers and suppliers, offering detailed product specifications, CAD models, and supplier profiles. It now operates as a key part of Xometry's marketplace, enhancing supplier discovery and providing digital marketing solutions for industrial businesses.
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