Dawn Sturges is a seasoned User Experience (UX) Research Lead with over 15 years of experience in shaping user-centric digital products and services. Based in Seattle, she specializes in mixed-methods research, translating complex user needs into actionable insights for cross-functional teams. Dawn is passionate about inclusive design and ethical research practices, consistently advocating for the user at every stage of the product development lifecycle. Her expertise spans from foundational research and usability testing to journey mapping and persona development, helping organizations build intuitive and impactful experiences. She is known for her ability to mentor junior researchers and foster a collaborative, data-driven culture.
Dawn Sturges's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Directed all user research activities for a mobile application that subsequently won the 'Best User Experience' award at the 2022 Digital Innovation Summit. Her team's insights were pivotal in redesigning key user flows and improving overall task success rates by over 30%.
Built a User Research department from the ground up at a mid-sized tech company, growing the team from 1 to 8 researchers within three years. Implemented standardized research methodologies, tools, and a research repository, significantly increasing the impact of UX research across the organization.
Authored and presented a widely-cited paper on 'Enhancing E-commerce Accessibility for Visually Impaired Users' at the International Conference on Human-Computer Interaction (CHI), influencing design guidelines within her organization and the broader industry.
Pioneered and successfully implemented novel remote user research techniques during the global pandemic, ensuring continuous user feedback and product development momentum. Shared these best practices through industry workshops and articles.
Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.
Credit Suisse Trust entities provide specialized wealth planning, succession planning, and trust services to high-net-worth individuals, families, and entrepreneurs globally. They focus on preserving and enhancing wealth across generations, offering fiduciary services, estate administration, and tailored trust solutions, often with cross-border complexities. Following the acquisition of Credit Suisse Group AG by UBS Group AG in 2023, Credit Suisse Trust operations are being integrated into UBS's wealth management and trust services. Historically, Credit Suisse Trust leveraged the global network and financial expertise of Credit Suisse Group.
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