David House is a highly accomplished American business executive, renowned for his significant contributions to the technology and healthcare industries. He began his influential career at Intel in 1974, where he spent 22 years, eventually rising to Executive Vice President and General Manager of the Microcomputer Components Group. During his tenure, he was a driving force behind the iconic 'Intel Inside' marketing campaign and played a pivotal role in the development and success of Intel's microprocessors, including the 386 and 486. After Intel, House served as Chairman and CEO of Bay Networks from 1996 to 1998, leading it through a period of significant growth until its acquisition by Nortel. He later transitioned to the healthcare sector, becoming Chairman, President, and CEO of Aetna Inc. from 2001 to 2006, where he led a major turnaround of the company. David House holds a B.S. in Electrical Engineering from Michigan Technological University (1965) and an M.S. in Electrical Engineering from Northeastern University (1969). He is recognized for his strong leadership, strategic vision, and marketing acumen.
David House's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As a key executive at Intel, David House was instrumental in conceiving and launching the highly successful 'Intel Inside' co-operative marketing program. This campaign dramatically increased Intel's brand recognition globally and became a benchmark for ingredient branding.
Played a crucial role in managing the development, manufacturing, and marketing of Intel's groundbreaking microprocessors, including the commercially successful 386 and 486 chips, which were foundational to the personal computer revolution.
Served as Chairman and CEO of Bay Networks, a major player in the data networking industry, successfully navigating the company through a competitive market and overseeing its eventual acquisition by Nortel.
As Chairman, President, and CEO of Aetna, he led a significant turnaround of the health insurance giant, restoring profitability and strengthening its market position during his tenure from 2001 to 2006.
Honored by his alma mater, Michigan Technological University, with the Board of Trustees Silver Medal in 1996 for his distinguished career and contributions to the industry.
Jacksonville State University
IESE Business School
University of Michigan - Stephen M. Ross School of Business
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