David Cubrilla
Raleigh-Durham-Chapel Hill Area,United States
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David Cubrilla is a highly experienced global technology leader specializing in digital commerce and consumer-facing platforms. With a career spanning nearly two decades across major multinational FMCG/CPG companies like Haleon, GSK, Coty, and Procter & Gamble, he has a proven track record of building and scaling digital technology capabilities. David excels in driving digital transformation, leading large cross-functional and geographically distributed teams, and implementing cutting-edge e-commerce solutions, D2C platforms, and data-driven marketing technologies. He is adept at translating business strategy into actionable technology roadmaps, fostering innovation, and delivering significant business growth through digital channels.
Professional Summary
David Cubrilla's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Digital Commerce Technology Leadership
Successfully leads the global digital commerce technology strategy and execution for Haleon, overseeing platforms, architecture, and engineering teams to drive e-commerce growth across numerous international markets.
Digital Transformation in Consumer Health
Played a pivotal role in the digital transformation journey at GSK Consumer Healthcare (now Haleon), modernizing its e-commerce technology stack and enhancing direct-to-consumer (D2C) capabilities.
E-commerce Platform Implementation
Led and managed the implementation and rollout of complex e-commerce platforms and solutions for global brands, significantly improving online sales performance and customer experience.
Building High-Performance Tech Teams
Instrumental in building and mentoring high-performing global technology teams, fostering a culture of innovation, agility, and excellence in digital delivery.
Strategic IT & Business Alignment
Demonstrated expertise in aligning IT strategy with overarching business objectives in the digital commerce space, ensuring technology investments deliver measurable ROI and competitive advantage.
Educational Background
Bachelor of Science - BS, Computer Science
University of North Carolina at Chapel Hill - Year 2017
High School Diploma
Grays Creek High School - Year 2014
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Company Overview
Flexie Inc.Flexie Inc. is the company behind Flexie CRM, a highly adaptable and powerful Customer Relationship Management (CRM) platform designed for businesses of various sizes. It focuses on providing extensive customization options, workflow automation, and tools for sales, marketing, and customer service management. The platform aims to help businesses streamline operations, enhance customer engagement, and drive growth through a flexible and integrated system.
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