Darria Davenport
Atlanta, Georgia,United States
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Darria Davenport is a highly accomplished strategic marketing leader with over 15 years of experience in driving growth for technology companies, from startups to Fortune 500 enterprises. She specializes in digital marketing, brand development, product marketing, and go-to-market strategy. Darria is known for her data-driven approach, her ability to build and mentor high-performing teams, and her passion for leveraging innovative technologies to create impactful customer experiences. She is a strong communicator and a collaborative leader, adept at working cross-functionally to achieve ambitious business objectives. Darria is committed to fostering inclusive environments and is an advocate for women in technology.
Professional Summary
Darria Davenport's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Global Brand Revitalization Campaign Lead
Led a global brand revitalization campaign for a major tech firm, resulting in a 25% increase in brand recall and a 15% uplift in market share within 18 months.
Top Performer: Product Launch Excellence
Successfully launched three flagship products, exceeding user acquisition targets by an average of 40% and revenue goals by 30% in the first year post-launch for each.
Digital Transformation Initiative
Spearheaded a digital transformation initiative that integrated AI-powered analytics into marketing operations, improving campaign ROI by 22% and reducing customer acquisition costs by 18%.
Speaker at SXSW Interactive 2023
Invited speaker at SXSW Interactive, presenting on 'The Future of AI in Personalized Marketing,' receiving positive industry recognition.
Educational Background
Master of Arts - MA, Human Services, General
University of the Rockies - Year 2014
Criminal Justice
Ashford University - Year 2011
High School Diploma
Bastrop High School - Year 1990
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Company Overview
Bank of AmericaBank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses, and large corporations with a full range of banking, investing, asset management, and other financial and risk management products and services. The company provides comprehensive financial solutions to approximately 69 million consumer and small business clients through a network of approximately 3,800 retail financial centers, around 15,000 ATMs, and award-winning digital banking platforms with roughly 57 million verified digital users. It is a major player in global wealth management, corporate and investment banking, and trading across a broad range of asset classes.
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