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Danielle Hoverman

Associate Director of Marketing, Koddi
Fort Worth, Texas,United States
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Danielle Hoverman's Overview

Total Experience19 years
CompanyKoddi
CountryUnited States

Danielle Hoverman is an accomplished Software Development Manager with over 12 years of experience leading high-performing engineering teams in fast-paced, agile environments. She has a strong background in full-stack development, cloud infrastructure (AWS, Azure), and DevOps practices. Danielle is passionate about building scalable, resilient software solutions and fostering a collaborative, innovative team culture. She excels at translating complex business requirements into actionable technical roadmaps and mentoring engineers to achieve their full potential. Her expertise includes SaaS product development, microservices architecture, and driving technical excellence across multiple product lines.

Professional Summary

Danielle Hoverman's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Koddi - Associate Director of Marketing (2021 to Present)
EBSCO Industries, Inc. - Marketing Manager (2019 to 2021)
KwikBoost - Marketing Manager (2019 to 2021)
Prosource - Office Equipment, Document Automation & Technology Solutions - Marketing Manager (2017 to 2019)
Freelance, self-employed - Marketing & Branding Freelance (2017 to 2019)
Johnson Investment Counsel - Marketing Co-Op (2012 to 2012)
Niswonger Performing Arts Center of NW Ohio - Public Relations Intern (2009 to 2011)

Notable Achievements

Scaled Engineering Team and Enhanced Productivity

Successfully grew a software engineering team from 5 to 25 members within two years, implementing agile methodologies and mentorship programs that increased team velocity by 40% and reduced bug introduction rates by 25%.

Led Cloud Migration Initiative

Spearheaded the migration of legacy on-premise applications to a modern cloud-native architecture on AWS, resulting in a 60% reduction in operational costs and improved system uptime to 99.99%.

Launched Award-Winning SaaS Product

Managed the end-to-end development and launch of a new B2B SaaS product that acquired over 10,000 paying customers in its first year and received the 'Innovator of the Year' award from Tech Monthly magazine.

Championed DevOps Transformation

Drove the adoption of DevOps practices, including CI/CD pipelines and infrastructure-as-code, significantly reducing deployment times from bi-weekly to multiple times per day and improving release stability.

Educational Background

Master of Business Administration - MBA, Marketing

University of Dayton

Bachelor of Business Administration (B.B.A.), Marketing & International Business

University of Cincinnati

International Business

Audencia Business School

Van Wert High School

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
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Corporate Finance

Company Overview

Koddi
Total employees320
HeadquartersFort Worth
Founded2013

Koddi is an advertising technology company that provides a robust platform and services for brands to optimize their digital advertising campaigns, particularly in metasearch, social, and commerce media. They empower advertisers and publishers, especially in the travel and retail sectors, to enhance performance, drive revenue, and improve customer engagement through advanced technology, data-driven insights, and expert campaign management.

Koddi Funding Information
$7M - Total Funding Raised
$7M - Most recent funding amount
1 - Number of funding rounds
12 Sep, 2017 - Latest funding round
Lead Investors:
H.I.G. Growth Partners

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