Danielle Willis
San Francisco Bay Area,United States
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Danielle Willis is a highly experienced Senior UX Researcher with over a decade dedicated to understanding user needs and translating them into actionable insights for product development. She possesses a deep passion for human-centered design and has a proven track record of leading complex research initiatives across various digital platforms, including web, mobile, and emerging technologies. Danielle excels in a wide range of qualitative and quantitative methodologies, from ethnographic studies and in-depth interviews to usability testing, surveys, and A/B testing. She is adept at synthesizing complex data into clear, compelling narratives that drive strategic decision-making and foster a user-first culture within organizations. Danielle is known for her empathetic approach, meticulous attention to detail, and her ability to collaborate effectively with cross-functional teams including designers, product managers, and engineers to create intuitive and impactful user experiences.
Professional Summary
Danielle Willis's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Led Foundational Research for Flagship Product Redesign
Spearheaded a 6-month foundational research project involving ethnographic studies, stakeholder interviews, and competitive analysis, which directly informed the strategic direction and key features of a major product redesign, resulting in a 25% increase in user engagement post-launch.
Established and Scaled UX Research Practice
Built the UX research function from the ground up at a mid-sized tech startup, establishing standardized processes, toolkits, and a research repository. Mentored junior researchers and successfully advocated for user-centricity across the company.
Published 'The Empathetic Inquirer's Handbook'
Authored a widely-read guide on practical techniques for conducting empathetic and effective user interviews, shared extensively within the UX community and adopted by several university design programs.
Keynote Speaker at UXForward Conference 2022
Delivered a keynote presentation on 'The Future of Ethical AI in UX Research' at the annual UXForward Conference, sharing insights on responsible innovation and bias mitigation in data collection and analysis.
Educational Background
Cosmetology license, Cosmetology/Cosmetologist, General
Le Melange Academy of hair - Year 1998
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Company Overview
CosmoProf BeautyCosmoProf Beauty is a leading distributor of professional salon products exclusively for licensed beauty professionals. It is part of Beauty Systems Group (BSG), a division of Sally Beauty Holdings, Inc. CosmoProf offers a vast array of products across hair care, hair color, styling tools, nail care, skin care, and salon essentials from top industry brands. They also provide educational resources and business support to help salon professionals thrive.
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