Danielle Roller

Senior Digital Marketing Manager, Perceptyx
Manchester, New Hampshire,United States
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Who Is Danielle Roller?

Total Experience15 years
CompanyPerceptyx
CountryUnited States

Danielle Roller is a seasoned digital and growth marketing leader with a proven track record of driving demand generation, improving brand awareness, and increasing pipeline through paid and organic channels. Her expertise spans across digital marketing, paid search, demand generation, paid social, SEO, data analysis, A/B testing, growth marketing, audience segmentation, and conversion rate optimization. Danielle is passionate about leveraging data-driven insights to optimize marketing campaigns and achieve a positive ROI. With experience in both agency and corporate settings, she excels at developing and implementing digital marketing strategies that align with business objectives.

Danielle Roller LinkedIn pageCompany Website

How Did Danielle Roller's Career Path Shape Their Journey?

Danielle Roller's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Perceptyx - Senior Digital Marketing Manager(2022 to Present)
Perceptyx, Inc. - Digital Marketing Manager(2021 to 2022)
Akumina - Digital Marketing Manager(2020 to 2021)
FirstTracks Marketing - Senior SEM Strategist(2019 to 2020)
FirstTracks Marketing Group - Paid Search Specialist(2017 to 2019)
ESM Digital - Search Marketing Manager(2016 to 2017)
Brookstone - Internet Marketing Associate(2014 to 2016)
Direct Capital Corporation - Digital Marketing Specialist(2014 to 2014)
Grappone Automotive - Digital Marketing Assistant(2013 to 2014)
Self Employed Reporter - Journalist(2011 to 2013)
Stonyfield Farm - Marketing Intern(2012 to 2012)
Albany Student Television - Associate Director for Public Relations(2011 to 2012)

What Are Danielle Roller's Key Achievements?

Senior Digital Marketing Manager at Perceptyx

Building and implementing a digital marketing strategy to drive demand generation, improve brand awareness, and increase pipeline through paid and organic channels. Responsible for managing multiple budgets and providing a positive ROI through paid advertising efforts. Leveraging Google Ads, Bing Ads, LinkedIn ads, Rollworks, and 6sense.

Digital Marketing Manager at Akumina

Managed digital marketing initiatives for Akumina, contributing to lead generation and brand awareness.

Paid Search Specialist at FirstTracks Marketing Group

Managed and grew paid advertising accounts across Google, Bing, Facebook, Pinterest, LinkedIn, and Amazon, generating and maintaining budgets for clients and providing reporting.

Significant ROAS for E-commerce Clients

Generated a ROAS of approximately 500% for e-commerce clients using Google Shopping ads while working at FirstTracks Marketing Group.

What's Danielle Roller's Educational Background?

Master of Business Administration (M.B.A.), Marketing

Southern New Hampshire University

Bachelor's, Journalism

University at Albany, SUNY

Buying Intent Signals for Danielle Roller

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Perceptyx
Total employees1001-5000
HeadquartersAnaheim
Founded2003

Perceptyx is a people analytics platform that helps organizations listen to their employees, understand the data, and take action to improve the employee experience. They combine survey science, data analytics, and consulting expertise to help companies improve employee engagement, reduce turnover, and drive business results.

Company Website
Perceptyx Funding Information
Unknown - Total Funding Raised
$205M - Most recent funding amount
3 - Number of funding rounds
November 21, 2023 - Latest funding round
Lead Investors:
TGP Capital
Ares Management Corporation
JMI Equity

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