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Danielle Patterson

Sr. Director, B2B Marketing, Trax Retail
Greater Tampa Bay Area,United States
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Danielle Patterson's Overview

Total Experience13 years
CompanyTrax Retail
CountryUnited States

Danielle Patterson is a results-driven and innovative Product Management leader with over 12 years of experience in the technology sector, specializing in SaaS and mobile applications. She has a proven track record of defining product vision, strategy, and roadmaps that align with business objectives and deliver exceptional user value. Danielle excels at leading cross-functional teams through the full product lifecycle, from ideation and market research to development, launch, and iteration. She is passionate about leveraging data analytics and user feedback to make informed decisions and build products that solve real-world problems. Known for her strong communication skills and collaborative approach, Danielle fosters an environment of creativity and continuous improvement.

Professional Summary

Danielle Patterson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Trax Retail - Sr. Director, B2B Marketing (2023 to Present)
Shopkick, a Trax Company - Director, B2B Marketing (2022 to 2023)
Quikrete - Marketing Director, Hardscapes (2021 to 2022)
Kobie Marketing - Director, Marketing (2017 to 2021)
Sotheby's International Realty - Director of Marketing (2015 to 2017)
Louisiana-Pacific Corporation - OSB Marketing Analyst (2013 to 2015)
Cal State San Marcos - Event Planning Coordinator (2012 to 2013)

Notable Achievements

Launched Flagship SaaS Platform

Led the end-to-end development and successful launch of a new enterprise SaaS platform, acquiring 50+ key clients and exceeding first-year revenue targets by 30%.

Mobile App User Growth

Spearheaded a strategic overhaul of a B2C mobile application, resulting in a 150% increase in active users and a 4.8-star rating on app stores within 12 months.

Innovation Award for Product Feature

Conceived and championed a novel AI-powered recommendation engine that received the 'Innovator of the Year' company award and significantly improved user engagement metrics.

Speaker at ProductCon 2023

Invited speaker at ProductCon 2023, presenting on 'Data-Driven Product Roadmapping for Agile Teams' to an audience of industry peers.

Educational Background

BA & BS, Public Relations & Event Managment

Florida Gulf Coast University - Year 2008

Digital Marketing Strategies - Certified, Marketing

Northwestern University

Buying Intent Signals for Danielle Patterson

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Trax Retail
Total employees1000
HeadquartersSingapore
Founded2010

Trax Retail is a leading provider of AI-powered solutions for the retail and CPG (Consumer Packaged Goods) industries. They leverage computer vision technology, IoT, and advanced analytics to digitize physical retail stores, offering insights into shelf conditions, optimizing in-store execution, managing inventory, and improving shopper experiences for brands and retailers globally. Their platform helps CPG companies and retailers better understand and improve how their products are displayed and sold in physical stores.

Trax Retail Funding Information
$1.0B+ - Total Funding Raised
$640M - Most recent funding amount
9 - Number of funding rounds
7 Apr, 2021 - Latest funding round
Lead Investors:
SoftBank Vision Fund
Warburg Pincus
GIC (Singapore's Sovereign Wealth Fund)
BlackRock
OMERS
Boyu Capital
Investec

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