Dana Snyder is a dynamic and results-oriented professional with over 18 years of experience in strategic leadership, product management, and digital transformation, primarily within the technology and software-as-a-service (SaaS) sectors. She is recognized for her ability to bridge the gap between technical teams and business stakeholders, fostering innovation and driving market growth. Dana possesses a strong acumen for identifying emerging market trends and translating them into actionable strategies that deliver measurable business outcomes. Her leadership style is collaborative and empowering, focused on building high-performing teams and cultivating a culture of continuous improvement. She is passionate about leveraging technology to solve complex problems and enhance user experiences.
Dana Snyder's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Spearheaded the end-to-end product strategy, development, and go-to-market launch for a new enterprise SaaS platform, resulting in a 30% year-over-year revenue growth and acquisition of 50+ Fortune 500 clients within the first two years.
Championed and executed a company-wide digital transformation initiative, integrating AI and machine learning into core processes, which improved operational efficiency by 25% and customer satisfaction scores by 15%.
Built and mentored a product management and UX design team from 3 to over 20 members, fostering a culture of innovation and customer-centricity that consistently delivered award-winning product features.
Invited as a keynote speaker at the 'Future of Tech Summit 2022' to present on 'AI-Driven Personalization in Customer Experience', sharing insights with over 1,000 industry professionals.
University of Wisconsin-Stout
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Simpli.fi is a leading advertising technology company specializing in programmatic advertising solutions. They enable advertisers and agencies to target specific audiences with precision across various digital channels, including Connected TV (CTV), addressable TV, mobile, and display. Their platform offers tools for campaign planning, execution, and optimization, focusing on localized and granular targeting to enhance advertising effectiveness and ROI for businesses of all sizes.
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