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Dana Snyder

Digital Sales Director, Simpli.fi
Greater Minneapolis-St. Paul Area,United States
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Dana Snyder's Overview

Total Experience25 years
CompanySimpli.fi
CountryUnited States

Dana Snyder is a dynamic and results-oriented professional with over 18 years of experience in strategic leadership, product management, and digital transformation, primarily within the technology and software-as-a-service (SaaS) sectors. She is recognized for her ability to bridge the gap between technical teams and business stakeholders, fostering innovation and driving market growth. Dana possesses a strong acumen for identifying emerging market trends and translating them into actionable strategies that deliver measurable business outcomes. Her leadership style is collaborative and empowering, focused on building high-performing teams and cultivating a culture of continuous improvement. She is passionate about leveraging technology to solve complex problems and enhance user experiences.

Professional Summary

Dana Snyder's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Simpli.fi - Digital Sales Director (2025 to Present)
Digital Spaces MN - Senior Media Strategist (2019 to Present)
Audacy, Inc. - Senior Account Executive (2020 to 2023)
Adtaxi - Business Development - Key Accounts (2015 to 2019)
St. Paul Pioneer Press - Multimedia Account Executive | Key Accounts (2014 to 2015)
Target - New Business Market Development | Project Management (2004 to 2008)

Notable Achievements

Led Successful Launch of Flagship SaaS Platform

Spearheaded the end-to-end product strategy, development, and go-to-market launch for a new enterprise SaaS platform, resulting in a 30% year-over-year revenue growth and acquisition of 50+ Fortune 500 clients within the first two years.

Digital Transformation Initiative Exceeding KPIs

Championed and executed a company-wide digital transformation initiative, integrating AI and machine learning into core processes, which improved operational efficiency by 25% and customer satisfaction scores by 15%.

Established and Scaled High-Performance Product Team

Built and mentored a product management and UX design team from 3 to over 20 members, fostering a culture of innovation and customer-centricity that consistently delivered award-winning product features.

Keynote Speaker at Industry Conference

Invited as a keynote speaker at the 'Future of Tech Summit 2022' to present on 'AI-Driven Personalization in Customer Experience', sharing insights with over 1,000 industry professionals.

Educational Background

Design and Applied Arts

University of Wisconsin-Stout

Buying Intent Signals for Dana Snyder

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Simpli.fi
Total employees850
HeadquartersFort Worth
Founded2010

Simpli.fi is a leading advertising technology company specializing in programmatic advertising solutions. They enable advertisers and agencies to target specific audiences with precision across various digital channels, including Connected TV (CTV), addressable TV, mobile, and display. Their platform offers tools for campaign planning, execution, and optimization, focusing on localized and granular targeting to enhance advertising effectiveness and ROI for businesses of all sizes.

Simpli.fi Funding Information
$35.1M - Total Funding Raised
$26M - Most recent funding amount
4 - Number of funding rounds
7 Nov, 2013 - Latest funding round
Lead Investors:
GTCR
OnPoint Ventures
Contour Venture Partners

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