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Dan Tatro

Sales Director, InMarket
Nashville, Tennessee,United States
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Dan Tatro's Overview

Total Experience20 years
CompanyInMarket
CountryUnited States

Dan Tatro is a highly experienced engineering leader, currently serving as an Engineering Director at Google. With over 15 years in the tech industry, primarily at Google, he has a strong background in building and scaling large-scale distributed systems, search infrastructure, and advertising technologies. Dan is known for his deep technical expertise, his ability to lead and mentor large engineering teams, and his focus on delivering impactful products and infrastructure improvements. His work often involves tackling complex challenges in areas like system reliability, performance optimization, and the development of innovative features for core Google products.

Professional Summary

Dan Tatro's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

InMarket - Sales Director (2022 to Present)
Catalina USA - Senior Director, Brand Development (2021 to 2022)
GE Appliances, a Haier Company - National Account Manager - The Home Depot Team (2017 to 2017)
GE Appliances - ECLP Summer Associate (2014 to 2014)
Symphony IRI Group - Consultant, Client Insights (2011 to 2013)
News America Marketing - Account Associate (2009 to 2011)
Detroit Tigers - Promotions & Special Events Intern (2007 to 2008)
Sports Illustrated - Intern for Sports Illustrated on Campus (2005 to 2008)

Notable Achievements

Engineering Leadership at Google

Successfully led and managed multiple large engineering teams at Google, responsible for critical infrastructure and product development in areas such as Search, Ads, and Cloud technologies.

Scalable System Architecture Design

Instrumental in designing and implementing highly scalable and reliable backend systems that power key Google services, handling massive volumes of data and user traffic.

Cross-functional Project Execution

Demonstrated excellence in driving complex, cross-functional projects from conception to launch, coordinating efforts across various product and engineering groups to deliver significant user and business value.

Mentorship and Talent Development

Actively involved in mentoring engineers and engineering managers, fostering a culture of technical growth, innovation, and collaboration within his teams and the broader Google engineering community.

Educational Background

BA, Communication Studies

University of Michigan - Year 2004

Master of Business Administration (M.B.A.), Marketing, Management

Indiana University - Kelley School of Business - Year 2013

Benet Academy

Bachelor's degree

University of Michigan

Buying Intent Signals for Dan Tatro

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

InMarket
Total employees378
HeadquartersCulver City
Founded2010

InMarket is a marketing technology company specializing in location-based advertising and consumer intelligence. They leverage real-time data, including shopper proximity and purchase history, to help brands reach their target audiences effectively through mobile devices and other digital channels at critical moments in the consumer journey. Their solutions aim to drive store visits, product sales, and overall brand engagement by delivering relevant advertising based on where consumers are and what they are doing.

InMarket Funding Information
$36.1M - Total Funding Raised
$10M - Most recent funding amount
4 - Number of funding rounds
Jan 1, 2020 - Latest funding round
Lead Investors:
H.I.G. Growth Partners
Triangle Peak Partners

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