Dan Cagen
Auburndale, Massachusetts,United States
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Dan Cagen is a highly experienced executive, entrepreneur, and venture capitalist renowned for his expertise in B2B software, marketing, and go-to-market strategies. He made significant contributions as the former Chief Marketing Officer (CMO) at HubSpot, where he was instrumental in scaling the company's marketing operations and championing the inbound marketing methodology, which led to its successful IPO. Following HubSpot, Dan co-founded Catalant Technologies (originally HourlyNerd), an innovative platform connecting businesses with a network of on-demand independent consultants and experts. Currently, Dan serves as a Partner at Underscore VC, an early-stage venture capital firm. In this role, he focuses on investing in and mentoring B2B SaaS companies, applying his extensive operational experience to guide them through growth, product-market fit, and scaling challenges. He is also recognized as a thought leader and author in the marketing and sales space.
Professional Summary
Dan Cagen's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled HubSpot as CMO
As Chief Marketing Officer at HubSpot, Dan Cagen led the marketing team through a period of hyper-growth, significantly expanding its customer base, revenue, and global brand recognition, culminating in a successful IPO. He was a key figure in popularizing inbound marketing worldwide.
Co-founded Catalant Technologies
Co-founded Catalant Technologies (formerly HourlyNerd), building it into a leading marketplace that provides businesses with agile access to over 70,000 independent consultants and boutique firms for project-based work.
Partner at Underscore VC
As a Partner at Underscore VC, Dan invests in promising early-stage B2B SaaS startups, providing not only capital but also invaluable mentorship and strategic guidance based on his operational and marketing expertise.
Author and Thought Leader
Authored influential books and articles on inbound marketing, sales, and SaaS growth, including 'Inbound Marketing and SEO: Insights from the Moz Blog.' He is a frequent speaker and respected voice in the tech and marketing communities.
Educational Background
Master's degree, Marketing Analytics
Bentley University - McCallum Graduate School of Business - Year 2017
Bachelor's, Communications
Boston College - Year 2005
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Company Overview
Informa TechTargetInforma TechTarget, following Informa's acquisition of TechTarget (completed in early 2024), is a leading global platform for B2B technology marketers and sales professionals. It combines TechTarget's extensive portfolio of intent-driven content, data, and services with Informa Tech's rich research, events, and media expertise. The entity aims to provide comprehensive market access and intelligence, enabling technology companies to more effectively reach and engage enterprise tech buyers through targeted digital media, events, and data-driven solutions.
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