Daisy Muir
London, England,United Kingdom
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Daisy Muir is an accomplished Senior UX Designer with over 10 years of experience crafting intuitive and engaging digital experiences for a diverse range of global clients. She specializes in user-centered design methodologies, from initial research and persona development through to wireframing, prototyping, and usability testing. Daisy is passionate about creating products that not only meet user needs but also drive business objectives. She has a strong track record of collaborating effectively with cross-functional teams, including product managers, developers, and stakeholders, to deliver high-quality solutions. Her expertise spans mobile applications, web platforms, and emerging technologies, always with a keen eye for detail and a commitment to accessible design principles.
Professional Summary
Daisy Muir's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Redesign of E-commerce Platform Checkout
Led the complete redesign of a major e-commerce platform's checkout process, resulting in a 15% increase in conversion rates and a 20% reduction in cart abandonment within three months of launch.
Lead UX Designer for Award-Winning Mobile App
Served as the lead UX designer for a mobile banking application that received the 'Best User Experience in Finance' award by Tech Innovate Magazine in 2022.
Accessibility Initiative Implementation
Championed and implemented a company-wide accessibility initiative, ensuring all new digital products met WCAG 2.1 AA standards, significantly improving usability for users with disabilities.
Published Research on Gamification in UX
Authored and presented a research paper on 'The Impact of Gamification on User Engagement in Educational Platforms' at the International UX Conference 2021.
Educational Background
A Levels, 3 A Levels
The Ravensbourne School - Year 2012
High School, GCSEs
The Ravensbourne School - Year 2007
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Company Overview
ANZAustralia and New Zealand Banking Group Limited (ANZ) is a leading multinational banking and financial services company. Headquartered in Melbourne, Australia, it is one of the 'big four' Australian banks. ANZ provides a comprehensive range of banking and financial products and services to millions of retail, small business, corporate, and institutional customers across Australia, New Zealand, Asia Pacific, and other international markets. Services include personal banking (accounts, loans, credit cards), business banking solutions, wealth management, and institutional banking.
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