Cyndi Plummer
Little Hocking, Ohio,United States
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Cyndi Plummer is a seasoned marketing executive and strategic advisor with over two decades of experience, predominantly in the B2B SaaS and technology sectors. She is recognized for her expertise in building and scaling marketing organizations, developing impactful go-to-market strategies, and driving revenue growth. Cyndi has a strong focus on product marketing, demand generation, brand building, and customer-centric approaches. She is known for her leadership in fast-paced environments, her ability to translate complex technical products into compelling value propositions, and her passion for mentoring and developing high-performing teams.
Professional Summary
Cyndi Plummer's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Fractional CMO & Strategic Advisor
Provides strategic marketing leadership and advisory services to B2B SaaS companies, helping them define market positioning, optimize marketing operations, and accelerate growth trajectories.
Scaled Multiple Tech Companies
Played pivotal marketing leadership roles in several technology companies, significantly contributing to their growth, market expansion, and in some cases, successful acquisitions or IPO preparations.
Expertise in Go-To-Market Strategy
Successfully launched numerous products and services by developing and executing comprehensive go-to-market strategies that align sales, marketing, and product teams to achieve business objectives.
Champion of Customer-Centric Marketing
Advocates for and implements marketing strategies deeply rooted in understanding customer needs and journeys, leading to improved customer acquisition, retention, and advocacy.
Educational Background
Marketing
Washington State College of Ohio - Year 2002
Communication, General
Eureka College - Year 2000
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Company Overview
Simpli.fiSimpli.fi is a leader in programmatic advertising and agency management software, delivering an omnichannel platform that helps media buyers and advertisers execute high-impact campaigns. They specialize in localized programmatic advertising, enabling businesses to target specific geographic areas with precision using unstructured data. Their solutions cover Connected TV (CTV), mobile, display, video, and social advertising, all managed through a unified workflow platform designed to improve campaign performance and operational efficiency.
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