Crystal Crowley
Farmingville, New York,United States
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Crystal Crowley is a highly experienced User Experience (UX) Designer and Researcher dedicated to crafting intuitive, engaging, and accessible digital products. With over a decade in the field, she possesses a deep understanding of user-centered design principles, human-computer interaction, and agile methodologies. Crystal excels at translating complex user needs and business requirements into elegant and effective design solutions. Her expertise spans the entire design lifecycle, from initial concept and user research (including interviews, surveys, and usability testing) to wireframing, prototyping, visual design, and post-launch analysis. She is passionate about advocating for the user and collaborating closely with cross-functional teams, including product managers, engineers, and stakeholders, to deliver impactful and meaningful experiences. Crystal is committed to continuous learning and staying at the forefront of UX trends and emerging technologies.
Professional Summary
Crystal Crowley's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Lead UX Redesign for Mobile Banking App
Spearheaded the complete UX overhaul of a major mobile banking application, resulting in a 30% increase in user engagement and a 25% improvement in task completion rates. Conducted extensive user research, A/B testing, and iterated on designs to meet user needs and business goals.
Established UX Research Practice
Successfully established and scaled a UX research practice within a growing tech company, integrating user feedback loops early and often in the product development cycle. This led to more informed design decisions and a measurable uplift in customer satisfaction scores.
Speaker at UXPA International Conference
Presented on 'Ethical Considerations in AI-Driven User Experiences' at the UXPA International Conference, sharing insights with industry peers and contributing to the discourse on responsible design.
Mentor for Aspiring UX Designers
Actively mentors junior UX designers and career-switchers, providing guidance on portfolio development, interview skills, and navigating the UX industry. Contributed to building a stronger, more diverse talent pipeline.
Educational Background
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Company Overview
RITE AIDRite Aid Corporation is a prominent American drugstore chain offering a wide range of health and wellness products and services. This includes prescription medications, over-the-counter drugs, beauty products, personal care items, and general merchandise. Many locations also feature pharmacies with services like immunizations and health screenings. From an end-user perspective, Rite Aid aims to be a convenient neighborhood destination for health needs and everyday essentials. The company filed for Chapter 11 bankruptcy in October 2023 and is currently undergoing a restructuring process, which includes store closures and a focus on its core pharmacy business.
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