Cristina Diezhandino

Chief Marketing Officer, Diageo
London, England,United Kingdom
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Who Is Cristina Diezhandino?

Total Experience35 years
CompanyDiageo
CountryUnited Kingdom

Cristina Diezhandino is a global business leader with extensive experience in Consumer Packaged and Luxury Goods, having worked in North America, Africa, Latin America, and Europe. She is currently the Chief Marketing Officer at Diageo, leading iconic global brands and high-performing teams. Her background includes experience at Unilever and Allied Domecq Spirits & Wines, demonstrating a strong track record in marketing and innovation. She is a graduate of ICADE and Stanford University GSB Executive Program.

Cristina Diezhandino LinkedIn pageCompany Website

How Did Cristina Diezhandino's Career Path Shape Their Journey?

Cristina Diezhandino's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Diageo - Chief Marketing Officer(2020 to Present)
Allied Domecq Spirits & Wines - Marketing Director(2001 to 2006)
Unilever HPC USA - Brand Director(1998 to 2001)
Unilever - Marketing Manager Laundry, Spain(1996 to 1997)
Unilever International, UK - Regional Marketing Manager,Latin America & Israel(1994 to 1996)
Unilever HPC Spain - Marketing Positions(1989 to 1994)

What Are Cristina Diezhandino's Key Achievements?

Chief Marketing Officer at Diageo

Leads the global marketing strategy and execution for Diageo, a leading beverage alcohol company. Responsible for driving brand growth and innovation across a portfolio of iconic brands.

Global Category Director Scotch and Reserve Brands at Diageo

Oversaw the Scotch and Reserve brands portfolio, driving growth and innovation within these key categories.

Managing Director Global Reserve at Diageo

Managed the Global Reserve portfolio, focusing on premium and luxury spirits brands.

Marketing Director at Allied Domecq Spirits & Wines

Led the marketing strategy and execution for a portfolio of spirits and wines brands.

Brand Director at Unilever HPC USA

Managed brand strategy and execution for Unilever's Home and Personal Care division in the USA.

What's Cristina Diezhandino's Educational Background?

Stanford Executive Program

Stanford University Graduate School of Business - Year 2015

Marketing Leadership and Business Management, Board Level thinking and development in all elements of Board Stewardship

The Marketing Academy Fellowship - Year 2018

E2, Business Economics

Comillas Pontifical University - Year 1984

Degree Program

ESSEC Business School - Year 1988

Degree Program

BBE Gap International

Buying Intent Signals for Cristina Diezhandino

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Hiring actively
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Company Overview

Diageo
Total employees30434
HeadquartersLondon
Founded1886

Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.

Company Website
Diageo Stock Information
Diageo, Inc. is listed on the New York Stock Exchange under the ticker symbol DEO. The company went public on December 11, 1997

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