Cristina Della Penna
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Cristina Della Penna is an accomplished Head of Product Design with a rich background spanning over a decade in shaping user-centric digital experiences. She possesses a strong expertise in leading and mentoring design teams, defining design strategy, and fostering innovation within product development. Cristina is passionate about leveraging design thinking to solve complex problems and deliver impactful solutions that align with both user needs and business goals. Her experience covers a wide range of industries, focusing on creating intuitive interfaces, establishing robust design systems, and championing user research to drive product decisions. She is known for her collaborative leadership style and her ability to translate vision into tangible, high-quality design outcomes.
Professional Summary
Cristina Della Penna's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Product Design
Successfully led and scaled product design teams at various organizations, fostering a culture of collaboration, innovation, and continuous improvement, resulting in enhanced product quality and user satisfaction.
Strategic Design Vision
Instrumental in defining and implementing comprehensive design strategies and systems that have significantly improved user experience, brand consistency, and development efficiency across multiple product lines.
Mentorship and Community Contribution
Actively involved in the design community as a mentor and speaker, sharing insights on UX, product design, and design leadership, contributing to the growth of emerging design talent.
Keynote Speaker and Thought Leader
Recognized as a thought leader in the design field, frequently invited to speak at industry conferences and events (e.g., previous engagements at events like Amuse, UXDX, etc.) on topics such as design systems, user experience, and the future of design.
Educational Background
Master of Business Administration - MBA
ESPM Escola Superior de Propaganda e Marketing
Engenheira Civil, Construção Civil
FEI - Faculdade de Engenharia Industrial - Year 1989
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Company Overview
FRST FalconiFRST Falconi, commonly known as Falconi, is a leading Brazilian management consulting firm. They specialize in helping organizations achieve exceptional results through the implementation of management systems focused on continuous improvement, problem-solving, and achieving strategic goals. Falconi works across various sectors, including private companies, public administration, and third-sector organizations, offering solutions in areas like strategic planning, operational efficiency, cost reduction, and leadership development. Their methodology is deeply rooted in data analysis and practical application to drive tangible improvements for their clients.
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