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Cristina Della Penna

CEO, FRST Falconi
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Cristina Della Penna's Overview

Total Experience46 years
CompanyFRST Falconi
Country

Cristina Della Penna is an accomplished Head of Product Design with a rich background spanning over a decade in shaping user-centric digital experiences. She possesses a strong expertise in leading and mentoring design teams, defining design strategy, and fostering innovation within product development. Cristina is passionate about leveraging design thinking to solve complex problems and deliver impactful solutions that align with both user needs and business goals. Her experience covers a wide range of industries, focusing on creating intuitive interfaces, establishing robust design systems, and championing user research to drive product decisions. She is known for her collaborative leadership style and her ability to translate vision into tangible, high-quality design outcomes.

Professional Summary

Cristina Della Penna's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

FRST Falconi - CEO (2024 to Present)
DataLand - Conselheira (2024 to Present)
Blitz P&C - Founder (2020 to Present)
Construflow - Co-Founder (2020 to Present)
ambar - VP Evangelist, Ecosystem & Brand (2019 to 2020)
Neoway Business Solutions - Chief of Marketing Operations (2016 to 2019)
Criactive - Founder & CEO (2003 to 2016)
Gerdau S.A. - Gestora (1989 to 2003)

Notable Achievements

Leadership in Product Design

Successfully led and scaled product design teams at various organizations, fostering a culture of collaboration, innovation, and continuous improvement, resulting in enhanced product quality and user satisfaction.

Strategic Design Vision

Instrumental in defining and implementing comprehensive design strategies and systems that have significantly improved user experience, brand consistency, and development efficiency across multiple product lines.

Mentorship and Community Contribution

Actively involved in the design community as a mentor and speaker, sharing insights on UX, product design, and design leadership, contributing to the growth of emerging design talent.

Keynote Speaker and Thought Leader

Recognized as a thought leader in the design field, frequently invited to speak at industry conferences and events (e.g., previous engagements at events like Amuse, UXDX, etc.) on topics such as design systems, user experience, and the future of design.

Educational Background

Master of Business Administration - MBA

ESPM Escola Superior de Propaganda e Marketing

Engenheira Civil, Construção Civil

FEI - Faculdade de Engenharia Industrial - Year 1989

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Notable news
Hiring actively
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Company Overview

FRST Falconi
Total employees2275
HeadquartersSão Paulo
Founded1985

FRST Falconi, commonly known as Falconi, is a leading Brazilian management consulting firm. They specialize in helping organizations achieve exceptional results through the implementation of management systems focused on continuous improvement, problem-solving, and achieving strategic goals. Falconi works across various sectors, including private companies, public administration, and third-sector organizations, offering solutions in areas like strategic planning, operational efficiency, cost reduction, and leadership development. Their methodology is deeply rooted in data analysis and practical application to drive tangible improvements for their clients.

FRST Falconi Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
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