Courtney Yocabet
’s-Hertogenbosch, North Brabant,Netherlands
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Courtney Yocabet is a dynamic and results-oriented marketing and product strategy leader with over 15 years of experience in the technology sector. She specializes in driving growth for SaaS and B2B companies through innovative go-to-market strategies, data-driven decision-making, and compelling brand storytelling. Courtney has a proven track record of building and leading high-performing teams, launching successful products, and significantly increasing market share. She is passionate about understanding customer needs and translating them into effective solutions that deliver tangible business value. Her expertise spans across product marketing, demand generation, content strategy, and market analysis.
Professional Summary
Courtney Yocabet's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Scaled User Acquisition by 150%
Led a cross-functional team to overhaul the digital marketing strategy for a flagship SaaS product, resulting in a 150% increase in qualified leads and a 40% reduction in cost-per-acquisition within 12 months.
Successful Launch of New Product Line
Orchestrated the end-to-end launch of a new enterprise software solution, exceeding initial revenue targets by 25% in the first year and securing key strategic partnerships.
Built and Mentored Award-Winning Marketing Team
Recruited, developed, and mentored a marketing team of 10+ professionals, fostering a culture of innovation and collaboration that was recognized with an industry award for campaign excellence.
Revitalized Brand Positioning
Spearheaded a comprehensive brand refresh initiative, including new messaging and visual identity, which led to a measurable 20% uplift in brand perception and market recognition among target audiences.
Educational Background
Bachelor of Arts - BA, Communication
University of Pittsburgh - Year 2014
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Company Overview
DematerializedThe Dematerialised is an experiential marketspace for Digital Fashion and unique phygital (physical + digital) collectables. They collaborate with fashion brands, luxury houses, and emerging designers to create and sell NFTs that represent virtual apparel and accessories. Their platform aims to empower new forms of self-expression in virtual environments and the metaverse, while also promoting sustainability by reducing the need for physical garment production for purely aesthetic or expressive purposes. They focus on Web3 technologies to offer verifiable ownership and unique digital experiences.
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