Courtney Larson
Sausalito, California,United States
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Courtney Larson is a highly accomplished Senior Product Marketing Manager with 10 years of experience in driving product growth and market penetration for innovative tech companies. Based in Austin, TX, she excels in developing compelling go-to-market strategies, crafting impactful product narratives, and enabling sales teams. Courtney is passionate about understanding customer needs and translating complex technical features into clear user benefits. Her data-driven approach and collaborative leadership style have consistently delivered exceptional results in competitive landscapes, fostering strong brand loyalty and accelerating revenue.
Professional Summary
Courtney Larson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Flagship Product to Market Leadership
Led the end-to-end product marketing strategy for a flagship SaaS platform, achieving #1 market share within 18 months of launch and exceeding user acquisition targets by 40%.
Global Expansion Strategy Execution
Developed and executed a successful market entry strategy for three new international regions (EMEA and APAC), resulting in 25% of new revenue contribution within the first year.
Sales Enablement Program Revamp
Overhauled the sales enablement program, creating new collateral, training modules, and competitive intelligence resources that contributed to a 20% increase in average deal size and improved sales cycle velocity.
Keynote Speaker at Industry Conference
Selected as a keynote speaker for the 'Future of Tech Marketing 2023' conference, presenting on 'Leveraging AI for Personalized Customer Journeys' to an audience of over 500 industry professionals.
Educational Background
Buying Intent Signals for Courtney Larson
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Company Overview
Winston Retail SolutionsWinston Retail Solutions is a leading retail merchandising and brand agency that partners with fashion, beauty, and lifestyle brands and retailers to elevate the customer experience and drive sales. They specialize in in-store merchandising, visual presentation, brand ambassadorship, pop-up shop execution, and field team staffing and training, ensuring brands are impeccably presented and effectively promoted at the point of sale across North America.
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