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Cortney Craft

Director of Sales, Frederick Goldman, Inc.
Fort Worth, Texas,United States
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Cortney Craft's Overview

Total Experience20 years
CompanyFrederick Goldman, Inc.
CountryUnited States

Cortney Craft is a highly accomplished and results-driven Senior Product Marketing Manager with over 12 years of experience in the technology sector, specializing in SaaS and B2B solutions. She possesses a strong track record of developing and executing impactful go-to-market strategies, driving product adoption, and enabling sales teams. Cortney is adept at translating complex technical features into compelling value propositions that resonate with diverse audiences. Known for her collaborative leadership style and data-centric approach, she excels in cross-functional team environments and is passionate about building brands that customers love. Her expertise spans market research, competitive analysis, content creation, demand generation, and product lifecycle management.

Professional Summary

Cortney Craft's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Frederick Goldman, Inc. - Director of Sales (2023 to Present)
Forevermark at De Beers - Wholesale Sales Executive (2021 to 2023)
IPPOLITA - Director of Independents (2016 to 2021)
John Hardy - Regional Account Manager (2012 to 2016)
Bank of America - Senior Personal Banker (2011 to 2012)
Neiman Marcus - Department Manager - Designer Jewelry (2007 to 2011)
Bridgette's Couture - Sales Lead (2005 to 2006)

Notable Achievements

Launched Flagship AI Platform

Led the end-to-end go-to-market strategy for a new AI-powered analytics platform, resulting in exceeding Q1 adoption targets by 40% and generating $2M in ARR within the first six months post-launch.

Revitalized Sales Enablement Program

Overhauled and scaled the global sales enablement program, creating comprehensive playbooks, training materials, and competitive intelligence resources that contributed to a 25% increase in sales team productivity and a 15% reduction in sales cycle length.

Grew Market Share in Competitive Segment

Developed and executed a targeted competitive displacement campaign that increased market share by 8% in a key enterprise segment within 12 months, significantly impacting revenue growth.

Speaker at Industry Conference 'TechForward Summit'

Selected as a keynote speaker at 'TechForward Summit 2023', presenting on 'The Future of AI in Product Marketing' to an audience of over 500 industry professionals, enhancing company visibility and thought leadership.

Educational Background

Economics

The University of Texas at Austin - Year 2001

BBA, Finance

University of Texas at Tyler - Year 2004

Buying Intent Signals for Cortney Craft

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Frederick Goldman, Inc.
Total employees780
HeadquartersNew York
Founded1948

Frederick Goldman, Inc. is one of the largest privately held jewelry manufacturing companies in North America. Founded in 1948, the company specializes in the design, manufacturing, and distribution of bridal and men's jewelry. They own a portfolio of well-known brands including ArtCarved, Triton, Goldman, and Diana, and are recognized for their quality craftsmanship, innovative designs, and commitment to customer service. Their products are sold through a wide network of independent jewelers and retail partners across the United States and Canada.

Frederick Goldman, Inc. Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
Sentinel Capital Partners

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