Cortney Craft
Fort Worth, Texas,United States
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Cortney Craft is a highly accomplished and results-driven Senior Product Marketing Manager with over 12 years of experience in the technology sector, specializing in SaaS and B2B solutions. She possesses a strong track record of developing and executing impactful go-to-market strategies, driving product adoption, and enabling sales teams. Cortney is adept at translating complex technical features into compelling value propositions that resonate with diverse audiences. Known for her collaborative leadership style and data-centric approach, she excels in cross-functional team environments and is passionate about building brands that customers love. Her expertise spans market research, competitive analysis, content creation, demand generation, and product lifecycle management.
Professional Summary
Cortney Craft's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Launched Flagship AI Platform
Led the end-to-end go-to-market strategy for a new AI-powered analytics platform, resulting in exceeding Q1 adoption targets by 40% and generating $2M in ARR within the first six months post-launch.
Revitalized Sales Enablement Program
Overhauled and scaled the global sales enablement program, creating comprehensive playbooks, training materials, and competitive intelligence resources that contributed to a 25% increase in sales team productivity and a 15% reduction in sales cycle length.
Grew Market Share in Competitive Segment
Developed and executed a targeted competitive displacement campaign that increased market share by 8% in a key enterprise segment within 12 months, significantly impacting revenue growth.
Speaker at Industry Conference 'TechForward Summit'
Selected as a keynote speaker at 'TechForward Summit 2023', presenting on 'The Future of AI in Product Marketing' to an audience of over 500 industry professionals, enhancing company visibility and thought leadership.
Educational Background
Economics
The University of Texas at Austin - Year 2001
BBA, Finance
University of Texas at Tyler - Year 2004
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Company Overview
Frederick Goldman, Inc.Frederick Goldman, Inc. is one of the largest privately held jewelry manufacturing companies in North America. Founded in 1948, the company specializes in the design, manufacturing, and distribution of bridal and men's jewelry. They own a portfolio of well-known brands including ArtCarved, Triton, Goldman, and Diana, and are recognized for their quality craftsmanship, innovative designs, and commitment to customer service. Their products are sold through a wide network of independent jewelers and retail partners across the United States and Canada.
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