Cody Barbo

Founder & CEO, Trust & Will
Dallas, Texas,United States
Find Cody Barbo's Email
Find Cody Barbo's Phone

Who Is Cody Barbo?

Total Experience17 years
CompanyTrust & Will
CountryUnited States

Cody Barbo is a serial entrepreneur and the Founder & CEO of Trust & Will, a leading digital estate planning platform. With a mission to make estate planning accessible, affordable, and inclusive for everyone, he has successfully disrupted a traditionally complex industry. Before founding Trust & Will, Cody launched several other ventures, including a professional networking platform and a marketing agency. He is a prominent figure in the San Diego tech ecosystem and is passionate about sharing his knowledge, serving as an adjunct professor of entrepreneurship at his alma mater, San Diego State University. His work is driven by a focus on leveraging technology to solve real-world problems and empower individuals and families.

How Did Cody Barbo's Career Path Shape Their Journey?

Cody Barbo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Trust & Will - Founder & CEO(2017 to Present)
Industry - Founder & CEO(2014 to 2017)
Niche - Co-Founder(2013 to 2014)
Associated Students, San Diego State University - CEO and President(2011 to 2012)
The Campanile Foundation - Board of Directors(2011 to 2012)
San Diego State University Research Foundation - Board of Directors(2011 to 2012)
Aztec Shops Ltd. - Board of Directors(2011 to 2012)
California State Student Association - Board of Directors(2011 to 2012)

What Are Cody Barbo's Key Achievements?

Founder & CEO of Trust & Will

Successfully founded and leads Trust & Will, a digital-first platform that has helped hundreds of thousands of families create their estate plans, raising over $23M in funding to modernize the estate planning industry.

Forbes 30 Under 30

Recognized on the Forbes 30 Under 30 list for 2020 in the Law & Policy category for his innovative work in making legal services more accessible through technology.

San Diego's Top Tech Exec of the Year

Named a Top Tech Exec of the Year in 2021 by the San Diego Business Journal, acknowledging his leadership and significant impact on the local technology landscape.

Adjunct Professor at San Diego State University

Shares his entrepreneurial expertise and real-world business knowledge with the next generation of leaders as an adjunct professor at the Fowler College of Business.

What's Cody Barbo's Educational Background?

Communication, General

San Diego State University-California State University - Year 2007

The Panetta Institute for Public Policy

California State University, Monterey Bay - Year 2011

Buying Intent Signals for Cody Barbo

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

Trust & Will
Total employees138
HeadquartersSan Diego
Founded2017

Trust & Will is an online service that simplifies the process of creating a legally valid estate plan. From an end-user's perspective, it offers an affordable and accessible way to create customized Wills, Trusts, and Guardianship documents from the comfort of their home, without the need for expensive legal fees. The platform guides users through a series of questions to generate state-specific legal documents, providing support and educational resources along the way to empower individuals and families to protect their legacy and loved ones.

Trust & Will Funding Information
Unknown - Total Funding Raised
$15M - Most recent funding amount
4 - Number of funding rounds
Oct 27, 2021 - Latest funding round
Lead Investors:
Jackson
Amex Ventures
Northwestern Mutual Future Ventures
Fifth Third Capital
Link Ventures
Halogen Ventures
Luma Launch

Highperformr's free tools for company research

Find contact info

Get verified emails, phone numbers, and LinkedIn profile details

Find similar contacts

Discover contacts with similar roles, seniority, or companies

Perform deep contact research

Uncover insights like skills, work history, social links, and more

Discover, research and enrich contacts with Highperformr — Smarter, Faster

Explore contacts in-depth — from verified emails and phone numbers to LinkedIn activity, job changes, and more — all in one powerful view.

Highperformr AI helps you surface the right people and enrich your CRM with live, accurate contact insights so your teams can connect faster and close smarter.

  • Track signals like job change, promotion, and LinkedIn activity
  • Enrich contacts with verified email, phone, and social data instantly
  • Automate enrichment and updates with powerful workflows
  • Sync enriched contact info directly into your CRM and tools

Thousands of contacts — including decision-makers, influencers, and ICP matches — are just a search away.

Thousands of companies, including, are just a search away.