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Cody Barbo is a serial entrepreneur and the Founder & CEO of Trust & Will, a leading digital estate planning platform. With a mission to make estate planning accessible, affordable, and inclusive for everyone, he has successfully disrupted a traditionally complex industry. Before founding Trust & Will, Cody launched several other ventures, including a professional networking platform and a marketing agency. He is a prominent figure in the San Diego tech ecosystem and is passionate about sharing his knowledge, serving as an adjunct professor of entrepreneurship at his alma mater, San Diego State University. His work is driven by a focus on leveraging technology to solve real-world problems and empower individuals and families.
Cody Barbo's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Successfully founded and leads Trust & Will, a digital-first platform that has helped hundreds of thousands of families create their estate plans, raising over $23M in funding to modernize the estate planning industry.
Recognized on the Forbes 30 Under 30 list for 2020 in the Law & Policy category for his innovative work in making legal services more accessible through technology.
Named a Top Tech Exec of the Year in 2021 by the San Diego Business Journal, acknowledging his leadership and significant impact on the local technology landscape.
Shares his entrepreneurial expertise and real-world business knowledge with the next generation of leaders as an adjunct professor at the Fowler College of Business.
San Diego State University-California State University - Year 2007
California State University, Monterey Bay - Year 2011
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Trust & Will is an online service that simplifies the process of creating a legally valid estate plan. From an end-user's perspective, it offers an affordable and accessible way to create customized Wills, Trusts, and Guardianship documents from the comfort of their home, without the need for expensive legal fees. The platform guides users through a series of questions to generate state-specific legal documents, providing support and educational resources along the way to empower individuals and families to protect their legacy and loved ones.
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