Claire Keating
Greater Chicago Area,United States
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Claire Keating is a highly accomplished and results-driven Senior Marketing Director with over 12 years of experience in developing and executing comprehensive marketing strategies for high-growth technology companies. She has a proven track record of building and leading high-performing teams, driving brand awareness, generating qualified leads, and accelerating revenue growth. Claire excels in digital marketing, content strategy, product marketing, and market analysis. She is passionate about leveraging data-driven insights to optimize campaign performance and enhance customer engagement. Known for her strategic thinking, creative problem-solving, and strong communication skills, Claire thrives in dynamic, fast-paced environments and is dedicated to fostering a collaborative and innovative work culture.
Professional Summary
Claire Keating's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Exceeded Annual Revenue Target by 20%
Spearheaded a multi-channel marketing strategy for a new SaaS product line, resulting in a 20% overachievement of the annual revenue target and a 35% increase in market share within the first year.
Grew Organic Web Traffic by 150%
Revamped the company's content marketing and SEO strategy, leading to a 150% increase in organic website traffic and a 75% growth in inbound lead generation over 18 months.
Successfully Launched Three Major Products
Led the go-to-market strategy and execution for three flagship products, coordinating cross-functional teams including product, sales, and engineering, consistently meeting or exceeding launch KPIs for user acquisition and initial sales.
Marketing Team of the Year Award (Internal)
Recognized for outstanding leadership and team performance, guiding the marketing department to receive the internal 'Marketing Team of the Year' award for two consecutive years based on campaign effectiveness and ROI.
Educational Background
Journalism, Strategic Communication
University of Wisconsin-Madison - Year 2004
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Company Overview
Basis TechnologiesBasis Technologies (formerly Centro) provides a comprehensive SaaS advertising solution called Basis. It unifies programmatic, direct, search, social, and site-direct media buying, along with workflow automation, campaign optimization, and business intelligence, primarily for advertising agencies and brands seeking to improve operational efficiency and campaign performance.
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