Christopher Lien
San Francisco, California,United States
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Christopher Lien is a seasoned entrepreneur and executive in the technology sector, best known as the co-founder and former CEO of Marin Software. With a deep expertise in digital advertising, SaaS, and enterprise software, he successfully led Marin Software from its inception in 2006, through its significant growth phase, to its Initial Public Offering (IPO) on the NYSE in 2013. His leadership established the company as a key player in the ad tech industry, providing a leading cross-channel advertising management platform for major brands and agencies worldwide. Prior to Marin Software, Chris honed his skills at Bain & Company, founded a B2B startup called Stara, and served as SVP of Marketing at Adteractive. He holds a BA from Yale University and an MBA from the Stanford Graduate School of Business. Today, he leverages his extensive experience as an investor and advisor to emerging technology companies.
Professional Summary
Christopher Lien's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Co-founder & CEO of Marin Software
Co-founded Marin Software in 2006 and served as its Chief Executive Officer for over 15 years, building it into a premier, publicly traded, cloud-based digital advertising management platform used by global brands.
Led Successful IPO
Successfully guided Marin Software through its Initial Public Offering (IPO) on the New York Stock Exchange in March 2013, a landmark achievement that validated the company's position in the competitive ad-tech market.
Ernst & Young Entrepreneur Of The Year
Was named an Ernst & Young Entrepreneur Of The Year® 2012 Award winner in the Northern California region, recognizing his excellence and extraordinary success in innovation, financial performance, and personal commitment to his business and community.
Investor and Startup Advisor
Actively invests in and advises a portfolio of early-stage technology companies, applying his operational and strategic experience to help the next generation of entrepreneurs build and scale their businesses.
Educational Background
MBA
Stanford University Graduate School of Business - Year 1991
BA, Double major in government and Spanish
Dartmouth College - Year 1984
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Company Overview
Marin SoftwareMarin Software provides a unified, cross-channel advertising platform for digital marketers and agencies. From a user's perspective, it's a powerful tool that simplifies managing and optimizing online ad campaigns across various platforms like Google, Facebook, Amazon, and Instagram all from one central dashboard. This helps advertisers save time, gain clearer insights into their ad performance, and ultimately improve their return on investment through automated bidding, reporting, and analytics.
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