Christopher Pirrone
Rochester, Michigan,United States
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Christopher Pirrone is a highly experienced digital media executive, currently serving as the Vice President and General Manager of Digital for USA TODAY NETWORK / Gannett. He is responsible for leading the digital strategy, product development, audience growth, and monetization efforts across USA TODAY's extensive digital portfolio. With a strong background in digital publishing, content strategy, and emerging technologies, Christopher focuses on innovating how news and information are delivered and consumed in the digital age. He has a proven track record of driving significant growth in digital subscriptions, user engagement, and revenue, and plays a key role in transforming Gannett into a digitally-focused media organization. His expertise spans areas such as digital product management, mobile strategy, video content, and advertising technology.
Professional Summary
Christopher Pirrone's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Digital Transformation at Gannett/USA TODAY
As VP & GM, Digital at USA TODAY NETWORK, he spearheads the overarching digital strategy, product innovation, and operational excellence, significantly contributing to the network's digital audience expansion and revenue growth in a competitive market.
Driving Digital Subscription Growth
Instrumental in developing and executing strategies that have led to substantial increases in digital subscriptions for USA TODAY and its affiliated network, a critical component of modern media sustainability.
Innovation in Digital Product Development
Oversees the development and launch of new digital products and features, enhancing user experience across web and mobile platforms, and leveraging data analytics to inform product decisions and content strategy.
Expansion of Digital Audience Reach
Successfully implemented initiatives to grow and engage USA TODAY's digital audience through diverse channels including SEO, social media, newsletters, and partnerships.
Educational Background
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Company Overview
BNP MediaBNP Media is one of the leading business-to-business (B2B) media companies in the United States, serving industry professionals across more than 60 diverse industries. They provide targeted information and solutions through various channels including magazines, custom media, eNewsletters, websites, conferences, events, and market research. Their goal is to help professionals succeed in business by providing superior information and facilitating connections within their respective industries.
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