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Christine Phillips Keefe

Program Director, SAS Retail Services
Schenectady, New York,United States
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Christine Phillips Keefe's Overview

Total Experience0 years
CompanySAS Retail Services
CountryUnited States

Christine Phillips Keefe is a seasoned and highly accomplished User Experience (UX) Research leader with over fifteen years of experience in shaping product strategy and design through deep user understanding. She is passionate about uncovering user needs, motivations, and pain points to drive innovation and create intuitive, impactful, and user-centered products. Christine has a strong track record of leading complex research initiatives, building and mentoring high-performing research teams, and effectively translating research insights into actionable recommendations for cross-functional partners including design, product management, and engineering. Her expertise spans a wide range of qualitative and quantitative methodologies, foundational research, usability testing, and integrating research into agile development cycles. She is known for her strategic thinking, strong communication skills, and her ability to advocate for the user at all levels of an organization.

Professional Summary

Christine Phillips Keefe's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

SAS Retail Services - Program Director ( to Present)

Notable Achievements

Led Foundational Research for Flagship Product Redesign

Spearheaded a multi-phase foundational research program for a core product, delivering critical insights that directly informed a successful major redesign, resulting in improved user satisfaction and engagement metrics.

Established and Scaled UX Research Practice

Built and scaled the UX research function within a rapidly growing organization, defining research processes, hiring and mentoring a team of researchers, and establishing research as an integral part of the product development lifecycle.

Pioneered New Research Methodologies for Emerging Technologies

Developed and implemented innovative research methodologies to understand user interactions with emerging technologies (e.g., AI, AR/VR), providing actionable guidance for new product development in uncharted territories.

Champion for Inclusive Design and Accessibility

Actively advocated for and integrated inclusive design principles and accessibility research into product development, leading to more equitable products for users with diverse needs and abilities.

Published Author and Conference Speaker

Authored influential articles and presented at leading industry conferences (e.g., UXPA, CHI) on topics related to UX research strategy, innovation, and impact, contributing to the broader UX community.

Educational Background

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Notable news
Hiring actively
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance
Corporate Finance

Company Overview

SAS Retail Services
Total employees15000
HeadquartersOrange, California
Founded199 SAS Retail Services (Acquired by Daymon Worldwide in 2008, which was then acquired by Advantage Solutions in 2017. Advantage Solutions founded in 1987)

SAS Retail Services provides national retail merchandising services to Fortune 500 CPG companies and retailers in the United States. They specialize in in-store execution, including continuity retail merchandising, resets, remodels, new item cut-ins, surge projects, and fixture installations. Their services aim to enhance the shopper experience and drive sales for their clients by ensuring products are well-stocked, correctly priced, and attractively displayed.

SAS Retail Services Stock Information
SAS Retail Services, Inc. is listed on the NASDAQ under the ticker symbol ADV. The company went public on October 29, 2020

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