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Christina Kappers

Associate Director, Business Analysis, Horizontal Digital
Greater Minneapolis-St. Paul Area,United States
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Christina Kappers's Overview

Total Experience17 years
CompanyHorizontal Digital
CountryUnited States

Christina Kappers is a results-oriented and strategic leader with an MBA and over 15 years of experience in driving business growth, product innovation, and market expansion in the tech industry. She possesses a strong analytical acumen, combined with expertise in cross-functional team leadership, go-to-market strategy, and P&L management. Christina is passionate about leveraging data-driven insights to create exceptional customer experiences and deliver sustainable value. Her background includes significant achievements in developing and launching successful products, optimizing operational efficiencies, and building high-performing teams.

Professional Summary

Christina Kappers's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:

Horizontal Digital - Associate Director, Business Analysis (2022 to Present)
Medtronic - Principal IT Business Analyst (2015 to 2021)

Notable Achievements

Led New Product Launch Exceeding Revenue Targets

Spearheaded the development and launch of a flagship SaaS product, resulting in a 150% achievement of year-one revenue goals and a 20% market share capture within 18 months.

Drove 30% Increase in Customer Retention

Implemented a customer-centric strategy overhaul, including enhanced onboarding processes and proactive support initiatives, which led to a 30% increase in customer retention and a 25% improvement in Net Promoter Score (NPS).

Strategic Market Expansion into EMEA

Developed and executed the market entry strategy for the EMEA region, establishing key partnerships and localizing product offerings, leading to $5M in new ARR within the first two years.

Built and Scaled High-Performance Product Team

Grew the product management team from 3 to 15 members, fostering a culture of innovation and accountability, significantly improving product development velocity and quality.

Educational Background

MBA

Hamline University - Year 2010

Bachelors: Marketing and Mass Communications. Minor: Advertising and Journalism

University of Wisconsin-Eau Claire - Year 2002

Buying Intent Signals for Christina Kappers

Highperformr Signals uncover buying intent and give you clear insights to target the right people at the right time — helping your sales, marketing, and GTM teams close more deals, faster.

Notable news
Hiring actively
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Company Overview

Horizontal Digital
Total employees700
HeadquartersSt. Louis Park, Minnesota
Founded2003

Horizontal Digital is a global digital consultancy that helps organizations design, build, and optimize customer experiences to drive business growth. They specialize in leveraging leading platforms like Sitecore and Salesforce, offering comprehensive services that span strategy, design, engineering, and data analytics. Their focus is on creating connected experiences that empower clients to better engage with their customers and achieve digital transformation.

Horizontal Digital Funding Information
not applicable - Total Funding Raised
not applicable - Most recent funding amount
not applicable - Number of funding rounds
not applicable - Latest funding round
Lead Investors:
The Stagwell Group (Acquired)

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