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Christina Carbonell
New York City Metropolitan Area,United States
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Find Christina Carbonell's PhoneWho Is Christina Carbonell?
Christina Carbonell is a seasoned entrepreneur and marketing executive celebrated for her expertise in building beloved, direct-to-consumer brands. She is the Co-Founder and Co-CEO of Primary.com, a revolutionary children's clothing company that provides high-quality, sustainable, and affordable basics without logos, slogans, or gendered stereotypes. Before launching Primary in 2014 with her business partner Galyn Bernard, Christina was a foundational leader at Quidsi, the parent company of Diapers.com. As the first marketing hire, she was instrumental in scaling the business, leading to its eventual $545 million acquisition by Amazon. Her career is defined by a deep understanding of consumer needs, particularly those of parents, and a passion for creating brands that offer simple, smart solutions. She holds an MBA from Harvard Business School and a BA from the University of Pennsylvania.
How Did Christina Carbonell's Career Path Shape Their Journey?
Christina Carbonell's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Christina Carbonell's Key Achievements?
Co-Founder & Co-CEO of Primary.com
Successfully launched and scaled Primary.com, a direct-to-consumer brand that disrupted the children's apparel industry by offering a rainbow of gender-neutral, high-quality basics. The company is known for its commitment to simplicity, inclusivity, and sustainability.
Pioneering Marketing Leadership at Quidsi (Diapers.com)
As a key early executive at Quidsi, she built the marketing function from the ground up, driving the immense growth of Diapers.com and its sister sites. Her efforts were crucial in establishing the company as a market leader, culminating in its $545 million acquisition by Amazon.
Co-Author of 'A-B-C-Diversity'
Co-authored a children's book with co-founder Galyn Bernard that introduces young children to concepts of diversity and inclusion, extending the core values of their brand into educational content for families.
What's Christina Carbonell's Educational Background?
Degree Program
Harvard Business School - Year 1998
BS Economics, Marketing
University of Pennsylvania - Wharton School - Year 1991
Buying Intent Signals for Christina Carbonell
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Company Overview
Primary.comPrimary.com is a direct-to-consumer e-commerce brand specializing in high-quality, affordable children's clothing. The company focuses on creating simple, gender-neutral basics in a wide array of bright colors, without logos, slogans, or sequins. Their mission is to offer parents a straightforward shopping experience for premium, durable, and often sustainably made essentials for babies and kids.
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