Chris Pirrone
Santa Monica, California,United States
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Chris Pirrone is a highly experienced media executive currently serving as the Senior Vice President and General Manager of USA TODAY Sports Media Group, a key division of Gannett. In this significant leadership role, he is responsible for the overall strategy, P&L, product development, audience growth, and operations of one of the largest digital sports media networks in the United States. His purview includes iconic brands and platforms under the USA TODAY Sports umbrella, such as For The Win, Golfweek, MMA Junkie, Sports Wire sites, and USA TODAY High School Sports. Pirrone focuses on driving innovation, expanding digital reach, enhancing content offerings, and monetizing across various platforms including web, mobile, and social media. He has a strong track record in digital media strategy, ad tech, content creation, and building successful media properties in the competitive sports landscape.
Professional Summary
Chris Pirrone's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership of USA TODAY Sports Media Group
Successfully oversees and directs the strategy and operations for a major digital sports media network, managing a diverse portfolio of sports content brands and driving significant audience engagement and revenue.
Expansion of Digital Sports Verticals
Instrumental in growing and diversifying the sports content offerings, including key initiatives in areas like sports betting (e.g., Sportsbook Wire, BetFTW) and niche sports coverage, significantly broadening the group's market penetration.
Driving Revenue and Audience Growth
Consistently achieved substantial growth in digital audience metrics and revenue streams for USA TODAY Sports Media Group through strategic content development, partnerships, and monetization strategies.
Innovation in Digital Sports Content
Championed the adoption of new digital technologies and content formats to enhance user experience and engagement across all sports media properties under his leadership.
Educational Background
JD, Law
University of Akron School of Law - Year 1993
BA, Economics
Saint Lawrence University - Year 1989
St. Joseph's Collegiate Institute - Year 1986
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Company Overview
CPMs (C.P. Media Solutions)C&P Media Solutions Ltd is an independent media planning and buying agency based in London. They specialize in creating and executing targeted advertising campaigns across a wide range of media channels, including out-of-home (OOH), print, radio, television, and digital platforms. Their focus is on understanding client objectives to deliver strategic media solutions that maximize reach, engagement, and return on investment for businesses of various sizes.
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