Chris Ritson
,United Kingdom
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Chris Ritson is an acclaimed brand consultant and Professor of Marketing at RMIT University in Melbourne. With over two decades of experience, he is widely regarded as one of the world's leading marketing commentators and educators. Ritson is known for his direct, often provocative, and evidence-based approach to marketing strategy, branding, and market research. He combines academic rigor with practical insights gained from consulting for numerous global brands. His popular 'Mini MBA in Marketing' and 'Mini MBA in Brand Management' courses have trained thousands of professionals worldwide, praised for their challenging curriculum and real-world applicability. He is also a highly sought-after keynote speaker and a prolific columnist for Marketing Week, where his articles often spark significant industry debate.
Professional Summary
Chris Ritson's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Professor of Marketing at RMIT University
Holds a distinguished academic position, contributing to marketing education and research at a leading Australian university.
Creator of Mini MBA in Marketing & Brand Management
Developed and delivers highly successful and influential online Mini MBA programs that have equipped thousands of marketers with advanced strategic skills.
Award-Winning Columnist for Marketing Week
Writes a popular and often controversial column for Marketing Week, winning multiple awards for his insightful and challenging commentary on the marketing industry.
International Brand Consultant
Advises a wide range of global blue-chip companies on brand strategy, market positioning, and marketing effectiveness.
Keynote Speaker
A highly sought-after international speaker, known for his engaging and thought-provoking presentations at major industry conferences and corporate events.
Educational Background
BSc Honours, Psychology
University of Newcastle-upon-Tyne - Year 2009
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Company Overview
The SDR Ramp CampThe SDR Ramp Camp is a specialized training program designed to equip Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) with the essential skills, strategies, and confidence needed to excel in their roles. It focuses on practical, actionable training in areas like prospecting, cold calling, email outreach, objection handling, and utilizing sales tools effectively, aiming to accelerate ramp time and improve performance for individuals and sales teams. Their programs cater to both new SDRs looking for a foundational understanding and experienced ones seeking to refine their techniques.
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