Chris Loaring
Greater Brighton and Hove Area,United Kingdom
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Chris Loaring is a seasoned and strategic product marketing leader with over 20 years of experience in the B2B technology and cybersecurity sectors. Currently, as the Vice President of Product Marketing at Anomali, he spearheads global product marketing initiatives, focusing on go-to-market strategy, product positioning, messaging, sales enablement, and competitive analysis for their market-leading threat intelligence solutions. Chris is passionate about translating complex technical capabilities into clear, compelling value propositions that resonate with customers and drive business growth. He has a proven track record of launching successful products, building and mentoring high-performing teams, and adapting marketing strategies to dynamic market conditions. His expertise lies in understanding customer needs and market trends to effectively articulate how technology solutions solve critical business challenges.
Professional Summary
Chris Loaring's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
Notable Achievements
Leadership in Cybersecurity Product Marketing
Successfully leads global product marketing strategy for Anomali, a prominent player in the threat intelligence and cybersecurity space, significantly contributing to its market presence and growth.
Go-to-Market Strategy Execution
Demonstrated expertise in developing and executing impactful go-to-market strategies for numerous B2B technology products, resulting in increased adoption and revenue generation across various organizations.
Building High-Performance Marketing Teams
Proven ability to build, mentor, and lead high-performing product marketing teams capable of delivering exceptional results in fast-paced, competitive environments.
Effective Product Positioning and Messaging
Consistently crafts compelling product positioning and messaging frameworks that differentiate solutions in crowded markets and clearly articulate value to target audiences, enhancing sales effectiveness.
Educational Background
Master's Degree, MSc Environmental Management & Assessment
University of Brighton - Year 2005
Bachelor of Arts - BA, Geography
University of Brighton - Year 2002
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Company Overview
Landmark Information GroupLandmark Information Group is a leading provider of property, land, and environmental data and technology solutions in the United Kingdom. They offer a wide range of services including digital mapping, environmental risk reports, property due diligence, and workflow tools for professionals across the property lifecycle, including legal, surveying, lending, and estate agency sectors. Their aim is to streamline processes, provide critical insights, and mitigate risk for their clients through comprehensive data and innovative technology.
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