Chris DiLiberto is a seasoned and results-oriented leader in marketing technology (MarTech) and digital product strategy, currently serving as the Head of MarTech & Digital Products at Validity. With over 18 years of experience, he possesses a deep understanding of the B2B SaaS landscape, specializing in demand generation, marketing operations, digital transformation, and go-to-market strategies. Chris is known for his ability to build and lead high-performing teams, optimize marketing funnels through data-driven insights, and leverage cutting-edge technologies to enhance customer experiences and drive revenue growth. He has a strong track record of successfully implementing and scaling MarTech stacks, improving operational efficiencies, and aligning marketing initiatives with overall business objectives.
Chris DiLiberto's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
As Head of MarTech & Digital Products, successfully oversees the strategy, development, and optimization of Validity's marketing technology stack and digital product experiences, contributing to enhanced marketing performance and customer engagement.
Proven ability in developing and executing comprehensive demand generation strategies and go-to-market plans for B2B SaaS products, consistently delivering measurable pipeline growth and revenue impact.
Recognized for building, mentoring, and leading high-performing marketing and digital teams, fostering a culture of innovation, collaboration, and continuous improvement.
Championed data-driven decision-making within marketing operations, implementing analytics and reporting frameworks to track KPIs, optimize campaign performance, and demonstrate marketing ROI.
Carnegie Mellon University - Year 2004
Vanderbilt University - Year 1995
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Cynet Systems is a prominent IT staffing and consulting company headquartered in Sterling, Virginia. They specialize in providing a comprehensive suite of services including technology staffing, consulting, and managed services to a diverse clientele ranging from Fortune 500 companies to mid-market organizations across various industries. Their core focus is on connecting businesses with highly skilled IT and engineering professionals for contract, contract-to-hire, and direct-hire placements, enabling clients to achieve their strategic objectives and technological advancements efficiently. They pride themselves on understanding client needs and delivering tailored talent solutions.
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