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Chris Ashenden
Miami, Florida,United States
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Find Chris Ashenden's PhoneWho Is Chris Ashenden?
Chris Ashenden is a New Zealand-born entrepreneur and the founder and CEO of AG1 (formerly Athletic Greens), a pioneering company in the foundational nutrition space. Motivated by his own personal health challenges and the overwhelming complexity of the supplement industry, Chris launched the company in 2010 with a single, ambitious goal: to create a comprehensive, convenient, and high-quality daily nutritional supplement. For over a decade, he bootstrapped the company, focusing relentlessly on product efficacy and customer experience, which cultivated a dedicated user base and significant organic growth. Ashenden is a strong advocate for a 'less is more' approach to health, emphasizing the power of establishing simple, foundational habits. His leadership has transformed AG1 from a niche product into a globally recognized brand with a valuation in the billions, making it a category leader in the health and wellness industry.
How Did Chris Ashenden's Career Path Shape Their Journey?
Chris Ashenden's work history includes a series of influential roles in various companies. Here is a detailed list of his professional journey:
What Are Chris Ashenden's Key Achievements?
Founder & CEO of AG1
Founded Athletic Greens in 2010, now known as AG1, a category-leading foundational nutrition company. He developed the flagship product to address his own health needs, creating a comprehensive, high-quality daily supplement.
Bootstrapped to a Billion-Dollar Valuation
Successfully bootstrapped the company for its first decade without any external venture capital funding, growing it into a globally recognized brand with a valuation exceeding a billion dollars.
Pioneered the Foundational Nutrition Category
Instrumental in creating and popularizing the 'Foundational Nutrition' supplement category, shifting the consumer mindset from specific vitamin supplementation to a comprehensive, all-in-one daily health habit.
What's Chris Ashenden's Educational Background?
Degree Program
The University of Auckland
Buying Intent Signals for Chris Ashenden
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Company Overview
AG1Athletic Greens is the health and wellness company behind the popular foundational nutrition supplement, AG1. The company's core product, AG1, is a daily powdered supplement that combines 75 vitamins, minerals, probiotics, and whole-food sourced ingredients into one drink. From an end-user perspective, AG1 is designed to simplify daily nutritional routines by providing comprehensive support for gut health, immunity, energy, and recovery. The company markets itself towards a broad audience, from high-performance athletes to everyday individuals seeking to improve their overall well-being and fill potential nutritional gaps in their diet.
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